Jeanne Kiernan
GTM Content Strategist I Knowledge Manager
Revenue Process & Technology Consultant
Embedded Files
While you focus on building brand awareness, driving demand, skilling up the revenue team and creating marketing and sales tactics, you may be missing critical enablement activities that are diluting your organization's value and causing you headaches.
Reps can't find it
Reps complaining they can't find the tools and content they need and you don't know if the problem is where or whether they are looking, search functionality, user error or simply confusion, tagging, navigation, lack of content or some combination.
Process a big mess
Deal desk (or the like) introduced a new training by emailing an overwhelming 50 page powerpoint and not only are you certain old versions are floating out there somewhere and any new hires won't ever see this one, you prefer the process be overhauled and the guidance steps be embedded as prompts right in the CRM.
Too many priorities
The CRO, COO or CMO just approved a new sales or marketing tool and wants you to implement, integrate, launch and train, not to mention announce it at that looming event that is consuming all your time.
Defend the Spend
You just got the invoice for the big ticket tech, contracted before the economic downturn, and now you don't know where to begin to determine measures of success, actually get the metrics and may not have the expertise to assess the tech's potential value or alternate options.
Need expert coverage
Marketing or sales enablement staff managing content strategy and operations or your mar/rev tech stack on leave, promoted or left the organization... doesn't someone have to keep things current, accurate and moving?
Leaning into AI
You're excited to implement effective and secure AI content-related solutions across your organization, and now you're faced with ensuring you have accurate and up-to-date content, UX and content strategies and governance, along with security-first user access and effective change management processes, all while aligning with stakeholders from Leadership to IT to Content Teams to Legal.
Optimize your organization's content operations with access to an expert go-to-market (GTM) content strategist, knowledge manager and revenue technology solution consultant as needed or fractionally.
Schedule time here to discuss your needs or email me at JeanneKiernan @JGKsparks.com
Page updated
Report abuse