Entrepreneurship

Entrepreneurship & ENP 1005 Intro to Entrepreneurship 

Yearlong Course

COURSE DESCRIPTION

Explores the business skills, personality traits, and commitment necessary to successfully plan, launch, and grow an entrepreneurial venture. This course will cover the challenges and rewards of entrepreneurship. This course will cover the role of entrepreneurial businesses in the United States and the world and their impact on our national and global economy.

ESSENTIAL OUTCOMES

1. Explain the nature of entrepreneurship as a method of business ownership.

2. Examine the advantages and disadvantages of entrepreneurship as a career choice.

3. Examine the conceptual, managerial, financial, marketing, technology, and legal skills necessary to successfully operate and grow an entrepreneurial business venture.

4. Assess the suitability of entrepreneurship as a career path by distinguishing the student’s personal strengths, weaknesses, personality traits, and entrepreneurial motivations.

5. Describe why creativity and innovation are such an integral part of entrepreneurship. 

6. Identify methods entrepreneurs utilize to continually improve their product or service and the strategies of operating their entrepreneurial business.

7. Identify business models and various approaches of models for entrepreneurs.

8. Prepare a comprehensive business plan for a new business.

9. Explain the idea of scalability and how to implement the concept in a small and growing business venture.

10. Explain why and how a small business must create a competitive advantage in the market.

11. Identify global issues and opportunities for entrepreneurial

TOPICAL OUTLINE

1. The entrepreneurial mind-set in the twenty-first century

   1. Evolution of entrepreneurship

   2. Entrepreneurial mind-set in individuals

   3. Social entrepreneurship

   4. Global environment for entrepreneurship

2. Initiating entrepreneurial ventures

   1. Innovation and the creative pursuit of ideas 

   2. Assessment of entrepreneurial opportunities 

3. Developing the entrepreneurial plan

   1. Sources of capital for entrepreneurs 

   2. Legal challenges for entrepreneurial ventures 

   3. Marketing challenges for entrepreneurial ventures

   4. The role of technology in entrepreneurial ventures 

   5. The importance of knowing the competition 

   6. Lean business modeling 

4. Strategic entrepreneurial growth

Technology in the Classroom

Notes, assignments and assessments can be found on Schoology

To enhance learning, students will also be using Google Apps & Canva in class