Team Literature Review: Fundraising and Support Strategies for CWWD
Team Literature Review: Fundraising and Support Strategies for CWWD
This literature review looks at different ways Camp Watcha-Wanna-Do (CWWD) can raise money and get support. It covers online fundraising, why organizations form partnerships, how nonprofits can get more donations, basic fundraising tips, and the types of support cancer-focused nonprofits offer.
Nonprofit groups are using more online tools to raise money and reach more people. Three popular methods are peer-to-peer fundraising, recurring donations, and data-driven marketing.
Peer-to-peer fundraising means asking supporters to raise money from their friends and family. This works well because people trust people they know (San Diego Foundation, 2023). Social media helps these campaigns reach a lot of people fast. Data-driven marketing is a little different. It means using information about donors to send them messages they care about (Universitas Indonesia, 2022). Recurring donations are when donors sign up to give money every month. This helps nonprofits have a steady income (Larson, 2022).
All three methods — peer-to-peer fundraising, recurring donations, and using donor data — help nonprofits bring in more donations and keep supporters over time.
Nonprofits often team up with other groups because they have the same goals. For example, groups like Oncology Social Workers and the American Cancer Society want to support people with cancer. Community foundations like the Community Foundation of Greater Fort Wayne want to improve life in their areas. Riley Children’s Health works to help sick kids and their families.
By teaming up with groups that care about the same things, nonprofits can do more and get more help.
Getting donations isn’t just about asking for money. Bekkers and Wiepking (2010) found eight things that make people want to give: knowing about the cause, how they’re asked, what they get out of it, wanting to help, trusting the nonprofit, feeling happy about giving, agreeing with the nonprofit’s mission, and believing the money will be used well.
Saxton and Wang (2013) also found that nonprofits with big online followings get more donations. A good website can show donors that the group is trustworthy. If CWWD builds a bigger online presence, they could bring in more donors.
Good fundraising starts with setting goals. Double the Donation (2024) says nonprofits should set a money goal to keep volunteers motivated. It's also important to make a budget before starting fundraising.
Marketing is key too. Social media is a cheap and easy way to get attention. Flyers and pamphlets are helpful too. Finally, doing research to find possible donors can help nonprofits find the right people to ask for support.
Nonprofits that help cancer patients offer lots of support. Groups like St. Jude and CancerCare give people a chance to join support groups or get one-on-one help (St. Jude, 2025; By Oncology Social Workers, 2025). The National Alliance for Children's Grief helps grieving kids no matter where they live (McNeil, 2025).
Some organizations offer rides to treatment, like St. Jude and the American Cancer Society. This makes it easier for patients to get the care they need. These services show that nonprofits can do more than just raise money — they can make life easier for the people they serve.
Overall, the research shows many ways CWWD can grow and succeed. Online fundraising methods like peer-to-peer fundraising, recurring donations, and using donor data are very helpful. Partnering with organizations that have similar missions can also bring more support. Understanding what makes donors give, and having a good online presence, is important. Setting goals, making a budget, and using social media and flyers are great basic strategies. Lastly, nonprofits that offer extra services like counseling and transportation really stand out. CWWD can use these ideas to build stronger support and better serve their campers.