Students will:
Explore the sport and event industries, associated marketing strategies, and branding concepts.
Develop an understanding of promotion and marketing data related to sports and events.
Weave together the concepts to create a proposal for a unique event.
Gain the knowledge and skills for careers in sport and event marketing.
Students will:
Implement dynamic marketing processes and activities
Develop an understanding of marketing functions and their impact on business operations.
Conceptualize a comprehensive marketing plan.
Gain the knowledge and skills for careers in marketing.