ME11 - Entrepreneurship I Honors
Students will:
Conceptualize starting, opening, working for, and operating a small business.
Explore feasibility, design thinking, entrepreneurial mindset, and the Lean Canvas Business Model.
Investigate channel management, pricing, product/service management, and promotion.
Gain the knowledge and skills for careers in entrepreneurship.
Students will:
Implement dynamic marketing processes and activities
Develop an understanding of marketing functions and their impact on business operations.
Conceptualize a comprehensive marketing plan.
Gain the knowledge and skills for careers in marketing.
Students will:
Understand the key components of the marketing mix.
Explore the marketing research process, marketing communications, and marketing research data.
Apply knowledge to prepare a strategic marketing plan.
Gain knowledge and skills for careers in marketing.