Students will:
Explore sport and event industries, associated marketing strategies, and branding concepts.
Develop an understanding of promotion and marketing data related to sports and events.
Weave together the concepts to create a proposal for a unique event.
Gain the knowledge and skills for careers in sport and event marketing.
Students will:
Utilize knowledge of promotion and marketing to create a plan for a unique event.
Extrapolate marketing data to make informed communication decisions.
Analyze the financial and economic impacts of sports and events.
Gain the knowledge and skills for careers in sport and event marketing.