Students will:
Implement dynamic marketing processes and activities
Develop an understanding of marketing functions and their impact on business operations.
Conceptualize a comprehensive marketing plan.
Gain the knowledge and skills for careers in marketing.
Students will:
Conceptualize starting, opening, working for, and operating a small business.
Explore feasibility, design thinking, entrepreneurial mindset, and the Lean Canvas Business Model.
Investigate channel management, pricing, product/service management, and promotion.
Gain the knowledge and skills for careers in entrepreneurship.