DESIGN // GRADE 9 // Beautiful Code.

Unit Overview.

In this unit, we will explore how we can adapt ideas to serve specific communities in a global context

// STATEMENT OF INQUIRY

Research into markets and global contexts allows one to adapt ideas to express the culture of specific communities

// KEY CONCEPT

Communities

// RELATED CONCEPTS

Adaptation, Markets and trends

// GLOBAL CONTEXT

Personal and cultural expression

Philosophies and ways of life

// FACTUAL QUESTIONS

What digital coding platforms are available for creating interactive visual experiences?
What are some examples of successful cultural adaptations in digital media?

// CONCEPTUAL QUESTIONS

How do cultural elements translate into digital experiences?
In what ways can digital platforms be used to express cultural nuances?
How might adapting cultural ideas for a global audience impact their authenticity?

// DEBATABLE QUESTIONS

To what extent should cultural representations be adapted for global audiences?
Is it ethical to commercialize cultural elements for a global market?

The Challenge.

You have been approached by the Global Ambassador of a country and asked to bring their country's culture to the world. You will need to research and understand key characteristics of the culture, and decide how to bring this to light using a digital coding platform by creating an interactive and/or immersive visual experience for the target audience.

You will respond to the need to represent and market the country on a global stage and the importance and need for tourism.

Assessment.

Criterion

A

PRESENTATION

For Criterion A, you will be conducting comprehensive research to develop your Design Brief. You will create a presentation that identifies the need to solve the problem and includes research on the tourism industry, specifically as it relates to your chosen country.

Choose a Country: Select any nation that intrigues you. It could be a place you've always dreamed of visiting or one with a culture that fascinates you.
Explore Cultural Richness: Dive deep into your chosen country's heritage. Uncover three distinct cultural aspects that make this nation unique. These could be traditions, art forms, cuisines, festivals, or any other cultural elements that capture the country's spirit.
Understand Visual Installation: Analyse existing visual animations to see how you can create something that will represent your country's culture and identity.
Marketing to a Global Audience: Consider how your animation can appeal to people from different backgrounds. How can you make your chosen country's culture relatable and exciting to a diverse, global audience?

INTRODUCTION

Begin the presentation by providing a brief overview of the problem statement and the need to solve this problem.

UNDERSTANDING THE PROBLEM

Explain the importance of showcasing and representing a country's culture to other cultures and represent a country on a global stage.

Analyze the tourism industry to consider how it is affected by marketing.

Highlight the importance of attracting tourists to your country and the relevance of this to its economy.

RESEARCH PLAN

Explain your research methodology to be used to gather information about the problem.

State your research questions you need to answer.

Describe the sources used, such as surveys, interviews, and online research.

ANALYSIS: CULTURAL REPRESENTATION

Pick a culture from around the world. This can be a country, part of a country, or simply a specific subculture.

Consider how this culture represents itself

Include evidence about the culture's ways of representation, such as the culture's values/beliefs, traditions, sports, clothing, branding and persona

ANALYSIS: 3 FACTS ABOUT YOUR COUNTRY

Present three interesting and relevant facts about your country that would attract tourists.

Provide supporting evidence for each fact, such as statistics, cultural aspects, or unique attractions.

Explain how these facts contribute to the overall objective of attracting tourists.

ANALYSIS: EXISTING VISUAL INSTALLATION

Choose one existing visual installation in the world to analyse. This can be completely unrelated to tourism or your country.

Describe the installation, its purpose, and its impact on its audience.

Analyze the elements that make the installation effective and appealing to the target audience.

DETAILED DESIGN BRIEF

Summarize the problem, the client, and the target audience (i.e., domestic and international tourists).

Present the research findings, including the three facts about your country and the analysis of the existing visual installation.

Define your objective: to create an animation (visual installation) to represent your country's culture on a global stage and attract touristm.

Broadly explain the deliverables of the project, such as the final animation and any accompanying materials.

INTERVIEWS

Include video or audio clips of interviews conducted.

Discuss the insights gained from these interviews, such as their perceptions of different countries, their preferences, and their expectations as tourists.

CONCLUSION

Summarize the main points discussed in the presentation.

Emphasize the importance of representing a country on the global stage.

1-2

3-4

5-6

(3 or more of)

i.

i. states the need for a solution to a problem for a specified client/target audience

i. outlines the need for a solution to a problem for a specified client/target audience

identifies a client OR target audience

i. explains the need for a solution to a problem for a specified client/target audience

identifies a client AND target audience

i. explains and justifies the need for a solution to a problem for a client/target audience

differentiates a client and target audience clearly

produces a product of particularly high quality, using a relevant template structure and/or custom designs

interviews both a client and members of the target audience

ii.

ii. outlines a research plan, which identifies primary and secondary research needed to develop a solution to the problem, with some guidance

outlines some of the research required

ii. constructs a research plan, which identifies and prioritizes primary and secondary research needed to develop a solution to the problem, with some guidance

thoroughly explains the research required

ii. constructs a detailed research plan, which identifies and prioritizes the primary and secondary research needed to develop a solution to the problem independently

thoroughly justifies the research required AND includes primary research

communicates the content clearly to the viewer

incorporates some of the unit’s key concepts and global contexts

considers opposing viewpoints within the context of the material covered

iii.

iii. analyses one existing product that inspires a solution to the problem

includes online OR real-world products

iii. analyses a range of existing products that inspire a solution to the problem

includes online AND real-world products

iii. analyses a range of existing products that inspire a solution to the problem in detail

includes unique ideas

includes at least 10 different sources

iv.

iv. develops a basic design brief, which states the findings of relevant research

iv. develops a design brief, which outlines the analysis of relevant research

includes partial reference to the problem; the client; the target audience; the research; the objective; the deliverable

iv. develops a design brief, which explains the analysis of relevant research

includes reference to some of the problem; the client; the target audience; the research; the objective; the deliverable

iv. develops a detailed design brief, which summarizes the analysis of relevant research

includes detailed reference to ALL of the problem; the client; the target audience; the research; the analysis; the objective; the deliverable

MOOD PIECES
AND STATIC PROTOTYPE

For Criterion B, you need to focus on the mood that you are setting for your solution. This will involve creating a set of video mood boards and a initial static programmed prototype.

DESIGN SPECIFICATIONS

Start with a set of Design Specifications. Be clear about the elements that you want to include in your solution.

Your Design Specifications will stem from mind maps and static mood boards and should be listed in a table format that details the particular characteristics of your solution in detail.

MOOD BOARDS

Create two distinct mood boards.

Each mood board should represent a unique design direction, showcasing different visual elements, textures, colors, and overall aesthetics.

Your mood boards must include photographs, text, iconography, a colour palette and music.

DESIGN DIRECTION

Provide a paragraph to fully and critically justify your chosen design direction based on the Criterion A design brief.

The paragraph should critically analyze how your design direction aligns with the design brief and meets the identified needs and constraints.

Provide evidence and reasoning to support the chosen direction.

STATIC P5JS PROTOTYPE

Once you have a design direction, you will create a static P5JS prototype with at least three distinct scenes.

The programmed solution should reflect the design specifications outlined in the table and incorporate elements from the video mood boards.

Criterion

B

1-2

3-4

5-6

(3 or more of)

i.

i. lists some basic design specifications for the design of a solution

i. lists some design specifications, which relate to the success criteria for the design of a solution

lists some of the features of the solution

i. develops design specifications, which outline the success criteria for the design of a solution

outlines the various features of the solution, with reference to the design brief

i. develops detailed design specifications, which explain the success criteria for the design of a solution based on the analysis of the research

provides detailed descriptions of the various features of the solution, supported with a static mood baord AND in reference to the design brief

produces high quality products with great consideration to graphic design and colour coordination

communicates the content clearly to the reader

incorporates some of the unit’s key concepts and global contexts

ii.

ii. presents one design, which can be interpreted by others

ii. presents a few feasible designs, using an appropriate medium(s) or annotation, which can be interpreted by others

includes a basic video mood board

ii. develops a range of feasible design ideas, using an appropriate medium(s) and annotation, which can be interpreted by others

includes multiple video mood boards that include some of the following elements photographs, text, iconography, a colour palette and music

ii. develops a range of feasible design ideas, using an appropriate medium(s) and detailed annotation, which can be correctly interpreted by others

includes two video mood boards that include ALL of the following elements photographs, text, iconography, a colour palette and music

includes unique ideas

shows particular innovation with design ideas

presents designs in situ

includes at least 10 different sources

iii.

iii. justifies the selection of the chosen design with reference to the design specification

iii. presents the chosen design and justifies its selection with reference to the design specification

supports the chosen design direction with a paragraph detailing the solution's suitability as an answer to the brief

iii. presents the chosen design and justifies fully and critically its selection with detailed reference to the design specification

comprehensively supports the chosen design direction by referencing, in detail, the design brief and design specifications

iv.

iv. creates incomplete planning drawings/diagrams

iv. creates planning drawings/diagrams or lists requirements for the creation of the chosen solution

includes a programmed prototype

iv. develops accurate planning drawings/diagrams and lists requirements for the creation of the chosen solution

includes a programmed prototype that includes various programming concepts taught in class

iv. develops accurate and detailed planning drawings/diagrams and outlines requirements for the creation of the chosen solution

includes a programmed prototype with at least 3 scenes and includes variables, conditionals, loops and arrays

Criterion

C

1-2

3-4

5-6

(3 or more of)

i.

i. constructs a plan that contains some production details, resulting in peers having difficulty following the plan

i. constructs a logical plan, which considers time and resources, sufficient for peers to be able to follow to create the solution

makes use of the Gantt chart format
includes a set of tasks, time estimates and resources placed on a timeline

i. constructs a detailed and logical plan, which describes the efficient use of time and resources, sufficient for peers to be able to follow to create the solution

makes use of the Gantt chart format
includes a detailed set of tasks, time estimates and resources placed on a timeline
considers dependencies and milestones

creates a high quality product

solution innovates in its combination of varied coding techniques

incorporates some of the unit’s key concepts and global contexts

includes unique ideas

the solution includes 3 different scenes

use of advanced coding techniques not necessarily covered in class

ii.

ii. demonstrates minimal technical skills when making the solution

ii. demonstrates satisfactory technical skills when making the solution

the solution contains code learnt in class but does not work well

ii. demonstrates competent technical skills when making the solution

the solution contains code used in class and works well

ii. demonstrates excellent technical skills when making the solution

the solution includes correct use of variables, objects, conditionals, for loops and sequenced animation

changes to the idea or plan are represented comparatively through the use of images as well as text

use of sound

use of advanced project management tool

iii.

iii. creates the solution, which functions poorly and is presented in an incomplete form

iii. creates the solution, which partially functions and is adequately presented

records, in the process journal, some details infrequently or all at once
information in the process journal is limited and contains little or no photos

iii. creates the solution, which functions as intended and is presented appropriately

records details about the process irregularly or partially
information is somewhat detailed, and includes a few photos

iii. follows the plan to create the solution, which functions as intended and is presented appropriately

records details about the process regularly and consistently
information is detailed and reflective about the process
information includes regular photo/screenshot contributions

iv.

iv. outlines changes made to the chosen design and plan when making the solution

iv. describes changes made to the chosen design and plan when making the solution

iv. fully justifies changes made to the chosen design and plan when making the solution

REFLECTION

For Criterion D, you will create a poster using Canva or an appropriate tool of your choice. The poster will be an evaluation of your solution, the process you've taken to create your solution, and the value of the solution in general.

Your poster should include:

An analysis of the relationship between marketing and tourism generally. What is the role that marketing plays when it comes to tourism? How does it help or not?
An evaluation of whether the overall solution (for this unit) and your solution specifically, is a good solution to the problem. What was the problem? Was the solution developed in this unit the correct and/or best solution?
Evidence of discussions you have had with 2 adults about your solution in a marketing context and its effectiveness.
Considerations for how you could improve on or change the solution generally and your solution specifically.
A conclusion discussing the impact of our solution on tourism.
Your poster should include imagery of your solution in a real-world context.

Criterion

D

1-2

3-4

5-6

(3 or more of)

i.

i. designs a testing method, which is used to measure the success of the solution

i. designs a relevant testing method, which generates data, to measure the success of the solution

includes some questions to ask
interviews one person

i. designs relevant testing methods, which generate data, to measure the success of the solution

includes relevant questions that informs on the solutions success
interviews two adults

i. designs detailed and relevant testing methods, which generate data, to measure the success of the solution

includes relevant questions that inform on the success of the solution
interviews two adults, one of which is a foreigner

interviews more than 2 people

creates a high quality product

incorporates some of the unit’s key concepts and global contexts

includes unique ideas

incorporates research

ii.

ii. states the success of the solution

ii. outlines the success of the solution against the design specification based on relevant product testing

ii. explains the success of the solution against the design specification based on relevant product testing

includes a reflection on the success of the solution

ii. critically evaluates the success of the solution against the design specification based on authentic product testing

includes a reflection on the success of the solution as well as the success of the solution generally
test results and data are presented and analyzed critically
strengths and limitations of the solution are identified based on the evaluation

includes comparative analysis to alternative solutions

displays the solution in situ