An ancient struggle between two Cybertronian races, the heroic Autobots and the evil Decepticons. Autobots being lead by their leader, Optimus Prime. Meanwhile, The Decepticons being lead by Megatron. 

Slogan ini membawa maksud, tidak akan berputus asa sehingga salah satu daripada kami berjaya. Ataupun dalam bahasa inggerisnya, here is a competition and only one can win. The winner remains standing and the loser falls.