Course Information:

Instructor: Mike Yao | Professor and Department Head of Advertising | mzyao@illinois.edu

Time & Location: Monday and Wednesday 3-4:20 pm | via ZOOM

• Monday class meetings (required)

  • Zoom Link: https://illinois.zoom.us/j/82813280775?pwd=a2daaGl2QTlLR1QzUGNOVjNoMVo4QT09

• Wednesday team meetings (groups must meet as a group once a week and discuss the project progress with their respective project leader at least once every two weeks )

Office Hours: By appointment

Project Leaders:

Mia Wang | wang518@illinois.edu

Mohit Gupta | mohitg2@illinois.edu

Office Hours: By appointment

Compass2g Link:

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Course Description

This section of ADV492 is dual-listed in the Computer Science Department under the course code CS468. Media and CS students will work closely together in project teams to investigate and find solutions to a real-world problem in digital advertising and marketing. In Spring 2021, there are two projects:

1. Developing a data-driven brand reputation monitoring and analytics dashboard (Project Lead: Mohit Gupta)

2. Developing an algorithm-based wine recommendation system for conducting a consumer psychology experiment (Project Lead: Mia Wang)

Course Goals and Objectives

Upon successful completion of this course, students will be able to:

• evaluate advertising and integrated marketing communication activities from a multidisciplinary perspective

• tackle advertising and marketing related problems with technology and data-driven solutions

• apply design thinking to technological innovation and creative problem solving

• work with a diverse and multidisciplinary team

• manage complex projects