RESEARCH

BOOKS

1. Setia. P (2024). Purpose, Digital Transformation. IIMA Best Business Book Series. Penguin India.

TEACHING CASES

1. Setia, P. & Tiwari, T. (2024). Indian MSMEs Navigating the Digital Landscape. IIMA Case Centre, CDT0002IN.

2. Setia, P., Vemireddy, V., & Rathi, M. (2021). Alternate Pathways for Leveraging Digital Technologies in Indian Agriculture. Case Centre, Indian Institute of Management Ahmedabad.

INDUSTRY REPORTS AND PUBLICATIONS

1. Setia, P., Deodhar, S., and Dadhich, U. (2023). Digital Retail Channels and Consumer Emotions in India. Ahmedabad: Indian Institute of Management.(Based on Pan-India Consumer Survey of 35,000 consumers)

2. Setia, P. (2023). Digital Technologies and Inclusion – The SAID Model for Policy Making and Program Development. Indian Institute of Management Ahmedabad.(March 6, 2024). Available at SSRN: https://lnkd.in/d32Z7Pdw

JOURNAL PUBLICATIONS

1. Havakhor, T., Rahman, M. S., & Setia, P. (2025). Reaping IT Externality Benefits Across Business Units in Multibusiness Firms. Production and Operations Management, 0(0). 

2. Soh,F., Setia, P., Grover, V. (2024) Opening First-Party App Resources: Empirical Evidence of Free-Riding. Information Systems Research 36(2):1228-1241.   

3. Setia, P., Deng, K., Pandey, Sambamurthy, V. Digital Strategies for Engendering Resilient, Adaptive, and Entrepreneurial Agility: A Configurational Perspective. Information Systems Frontier (2024). https://doi.org/10.1007/s10796-023-10448-9

4. Aljafari, R., Soh, F., Setia, P., and Agarwal, R. (2023). The local environment matters Evidence from digital healthcare services for patient engagement. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-023-00972-0

5. Soh, F., & Setia, P. (2022). The Impact of Dominant IT Infrastructure in Multi-Establishment Firms: The Moderating Role of Environmental Dynamism. Journal of the Association for Information Systems, 23(6), 1603-1633.

6. Sankar V., Kalyanam, K., Setia, P., Golmohammadi, A., Seshadri, T., Douglas, T., Hennessey, J., Bull, J.S., & Waddoups, R. (2021). How Technology is Changing Retail, Journal of Retailing, 13-27.

7. Setia, P., Menon, N., & Srinivasan, S. S. (2020). EHR Application Portfolio and Hospital Performance: Effects across Hospitals with Varying Administrative Scale and Clinical Complexity. Information & Management, 57(8), 103383.

8. Setia, P., Bayus, B. L., & Rajagopalan, B. (2020). The Takeoff of Open Source Software: A Signaling Perspective Based on Community Activities. MIS Quarterly, 44(3).

9. Venkatesh, V. Sykes, T.A., Rai, A., & Setia, P. (2019). Governance and ICT4D Initiative Success: A Longitudinal Field Study of Ten Villages in Rural India. MIS Quarterly, 43(4), 1-24.

10. Richardson, V. J., Sanchez, J. M., Setia, P., & Smith, R. (2018). Determinants and Consequences of Chief Information Officer Equity Incentives, International Journal of Accounting Information Systems (IJAIS) 31, 37-57.

11. Cheung, W., Chiang, A. H., Sambamurthy, V., & Setia, P. (2018). Lean vs. Agile Supply Chain: The Effect of IT Architectures on Supply Chain Capabilities and Performance. Pacific Asia Journal of the Association for Information Systems, 10(1).

12. Setia, P., Richardson, V., & Smith, R. J. (2015). Business value of partner’s IT intensity: value cocreation and appropriation between customers and suppliers. Electronic Markets, 25(4), 283–298.

13. Setia, P., & Speier‐Pero, C. (2015). Reverse Auctions to Innovate Procurement Processes: Effects of Bid Information Presentation Design on a Supplier's Bidding Outcome. Decision Sciences, 46(2), 333- 366.

14. Setia, P., & Patel, P. C. (2013). How IT helps create OM capabilities Consequents and Antecedents of Operational Absorptive Capacity. Journal of Operations Management (JOM), 31(6), 409–431.

15. Setia, P., Setia, P., Venkatesh, V., & Joglekar, S. (2013). Leveraging IS for Creating a Customer- Centric Organization: How Information Quality Leads to Localized Capabilities and Service Performance. MIS Quarterly, 37(2), 565–590.

16. Setia, P., Rajagopalan, B., Sambamurthy, V., & Calantone, R. (2012). How Peripheral Developers Contribute to Open-Source Software Development, Information Systems Research (ISR), 2 3 ( 1 ) , 144–163.

17. Setia, P., Setia, M., Krishnan, R., & Sambamurthy, V. (2011). The Effects of the Assimilation and Use of IT Applications on Financial Performance in Healthcare Organizations, Journal of the Association for Information Systems (JAIS), 12(3), 1.

18. Vickery, S. K., Droge, C., Setia, P., & Sambamurthy, V. (2010). Supply Chain Information Technologies and Organizational Initiatives: Complementary versus Independent Effects on Agility and Firm Performance. International Journal of Production Research (IJPR), 48(23), 7025-7042.

19. Setia, P., Sambamurthy, V., & Closs, D. J. (2008). Realizing Business Value of Agile IT Applications: Antecedents in the Supply Chain Networks, Information Technology and Management (ITM), 9(1), 5-19.

OTHER PUBLICATIONS

20. Setia, P., Soh, F., & Deng, K. (2020). Platformizing Organizations: A Synthesis of the Literature. Oxford Research Encyclopedia of Business and Management.

21. Setia, P. (2005). Information Morphing for Sharing Information with Partners! Decision Line, 36(5), 4- (Invited Publications)

CONFERENCE PRESENTATIONS ON MY RESEARCH

22. Setia, P., Loic Soh Noume, F., & Deodhar, S. (2020). Followers’ Engagement in Social Media Platforms: The Role of Leader-Follower Tie Characteristics. Decision Sciences Institute (DSI), San Francisco, CA (Online due to COVID-19).

23. Loic Soh Noume, F., & Setia, P. (2018). IT Infrastructure Provisioning and IT Infrastructure Governance. International Conference on Information Systems (ICIS), San Francisco, CA, US.

24. Setia, P., Aljafari, R., & Loic Soh Noume, F. (2018). How Digital Patient Engagement Capability Influences Readmissions. Conference on Digital Economy, ISB Hyderabad, Pondicherry, India.

25. Bhuiyan, S., & Setia, P. (2018). Exploring the Influence of Job Characteristics: Comparison between Open Source and Proprietary IS Development. Special Interest Group for IT Project Management (SIGITProjMgmt), International Conference on Information Systems (ICIS), San Francisco, CA, US.

26. Setia, P., & Loic Soh Noume, F. (2018). How to Build Cutting-Edge IS Theories using Neuroscience: Case for Reductionism and Reconstructivism. Interdisciplinary Symposium on Decision Neuroscience (ISDN), University of Michigan, Ann Arbor.Poster presented by Franck.

27. Bhuiyan, S., & Setia, P. (2018, June 18-20). The Individual Narrative of IS Project Success. Proceedings of the ACM SIGMIS Computers and People Research Conference, Buffalo, New York.

28. Loic Soh Noume, F, & Setia, P. (2017). Impact of Fit and Lack of Fit between IT Infrastructure Components on IT Spending Returns. INFORMS Conference on Information Systems and Technology (CIST), Houston, TX, presented by Franck.

29. Bhuiyan, S. R., & Setia, P. (2017). Success in Information Systems Projects: Exploring the Role of Justice Perception. International Conference on Information Systems (ICIS), Seoul, South Korea. Research in Progress track.

30. Setia, P., Deng, K., & Jena, R. (2017). Internally or Externally Oriented IT Competencies: A Configuration Theory Perspective on How to Build Demand Management Agility. International Conference on Information Systems (ICIS), Seoul, South Korea.

31. Deng, K., & Setia, P. (2016). Examining Demand Management Agility: The Role of Organizational Innovation. 22nd Americas Conference on Information Systems (AMCIS), San Diego, California, presented by Kailing.

32. Setia, P., Havakhor, T., & Rahman, M. (2016). Choice of IT Governance Mode: Effect of IT infrastructure Agglomeration. INFORMS Conference on Information Systems and Technology (CIST), Nashville, TN.

33. Setia, P., & Aljafari, R. (2014). How Digital Patient Engagement Capability Influences Readmissions. 24th Annual Workshop on Information Technologies and Systems (WITS), Auckland, NZ.

34. Setia, P., Sambamurthy, V., & Closs, D. J. (2013). Effects of Information Technologies on Firm Performance: Mediating Role of Demand Management Agility. International Symposium on Information Systems (ISIS), Indian School of Business (ISB), Goa, India.

35. Setia, P., Richardson, O. V., Sanchez, M., & Smith, R. (2011). Antecedents and Consequent of CIO Equity incentives: How Firms Align the Digital and Business Strategy. American Accounting Association’s (AAA) Information Systems Section Midyear Meeting and AIS New Scholar Consortium, Atlanta, GA.

36. Setia, P., Sambamurthy, V., & Closs, D. J. (2010). Ideal Configuration of Demand Management Information Technology and Process Initiatives–Impacts on Agility in Turbulent Environments. International Symposium of Information Systems (ISIS), Indian School of Business (ISB), Hyderabad, India.

37. Basaglia, S., Caporarello, L., Magni, M., & Setia, P. (2010, June 16-18). Behavioral Integration and Team Creativity: the Role of Team Absorptive Capacity and Technology Usage. Proceedings of the XI Workshop di Organizzazione Aziendale (Workshop on Organization Studies), Bologna, Italy.

38. Setia, P., Richardson, V., Sanchez, M., & Smith, R. (2010). Antecedents and Consequent of CIO Equity Incentives: How Firms Align the Digital and Business Strategy. Workshop on Information Systems Economics (WISE), St. Louis, MO.

39. Setia, P., Sambamurthy, V., & Closs, D. J. (2010). Agility in Demand Management: A Configurational Perspective? Decision Sciences Institute (DSI), San Diego, CA.

40. Setia, P., Setia, M., Krishnan, R., & Sambamurthy, V. (2009). Patterns of Enterprise IT Architectures and their Impacts on Hospital Financial Performance. International Symposium of Information Systems (ISIS) Conference, Indian School of Business (ISB), Hyderabad, India.

41. Setia, P., Smith, R., & Richardson, V. ( 2 0 0 9 ) . Business Value of Partner’s IT Investments: Value Co-Creation and Appropriation between Customers and Suppliers. INFORM's Conference on Information Systems Technology (CIST), San Diego, CA.

42. Setia, P., Setia, M., Krishnan, R., & Sambamurthy, V. (2009). Scope, Longevity, and Domain of IT Architecture, and their Impacts on Hospital Efficiency. International Conference onInformation Systems (ICIS), Phoenix, AZ.

43. Setia, P., Vickery, S. K., Droge, C., & Sambamurthy, V. (2008). Interactive versus Independent Alignment: IT Impacts on Response Capabilities in Manufacturing Firms. International Symposium on Information Systems (ISIS), Indian School of Business (ISB) Hyderabad, India.

44. Setia, P., Caporarello, L., Magni, M., & Basaglia, S. (2008). Complementarities between Behavioral Integration and IT Use: Impacts on Absorptive Capacity and Team Effectiveness. INFORM's Conference on Information Systems Technology (CIST), Washington, DC.

45. Setia, P., & Speier, C. (2007). Diversity in Theoretical Conceptualization: An Alternate Model for Individual Adoption. International Conference on Information Systems (ICIS), Montreal, Canada.

46. Setia, P., Boyer, K. K., Calantone, R., & Voorhees, C. (2007). Complementary Effects of Value and Satisfaction on Customer Behavior in Net Enabled Firms: A Panel Data Analysis. Academy of Management (AOM), OM, Philadelphia, PA. [The paper was the CHAN HAHN BEST PAPER AWARD FINALIST in the track]

47. Setia, P., Vickery, S. K., Sambamurthy, V., & Droge, C. ( 2 0 0 7 ) . Multiple Synergistic Alignments: Assessment of Relative Impact of Complementarities on Organizational Agility. Decision Sciences Institute, Phoenix, AZ.

48. Setia, P., Calantone, R., & Boyer, K. K. (2007). Assessing Reliability of Customer Value in Net Enabled Organizations: Test of Panel Data. Americas Conference on Information Systems (AMCIS), CO.

49. Setia, P., Vickery, S. K., Sambamurthy, V., & Droge, C. (2006). Higher Order vs. Lower Order Complementarities: Assessment of their Relative Impact on Organizational Agility. Workshop on Information System Economics (WISE), Kellogg School of Management, Northwestern University, Evanston, Il.

50. Setia, P . , Vickery, S. K., Droge, C . , & Sambamurthy, V. (2006). Complementarities between Organizational IT and Supply Chain Initiatives: An Empirical Test. Academy of Management (AOM), TIM division, Atlanta, GA.

51. Setia, P., Rajagopalan, B., Calantone, R., & Sambamurthy, V. (2006). Value-Relevance of Peripheral Developers in Open Source Projects. Academy of Management (AOM), OCIS division, Atlanta, GA.

52. Setia, P., & Speier, C. (2006). Behavioral and Task Complementarities in Reverse Auction Systems: Application Level Analysis of IT Value, Americas Conference on Information Systems (AMCIS), Acapulco, Mexico.

53. Setia, P., Vickery, S. K., Droge, C., & Sambamurthy, V. (2005). The Direct and Indirect Effects of Integrative Information Technologies on Overall Firm Performance in Manufacturing Firms Workshop on Information System Economics (WISE), University of California, Irvine, CA.

54. Setia, P., Sambamurthy, V., & Speier, C. (2005). Increment in Needs, Technology Comprehension and External Influences: Theory for Technology Acceptance in Organizations. JAIS, Theory Development Workshop, Las Vegas, NV.

55. Setia, P . , Rajagopalan, B., Calantone, R., & Sambamurthy, V. (2005). Value-Relevance of Peripheral Developers in Open Source Projects. Tenth INFORMS Conference on Information Systems and Technology (CIST), San Francisco, CA.

56. Setia, P . , Boyer, K. K., & Calantone, R. (2005). Antecedents of Customers’ Behavioral Intentions to Transact with Ecommerce Firms: A Panel Data Analysis. Tenth INFORMS Conference on Information Systems and Technology (CIST), San Francisco, CA.

SEMINARS AND INVITED PRESENTATIONS (ACADEMIC AND INDUSTRY) 

57. How to Leverage Intra-Firm IT Spillovers? It takes two–Infrastructure Similarity and Governance Choice–to Tango. University of Memphis, 2019. Co-authors: Taha Havakhor and Mohammad Rahman. 

58. How Does Quality of Message in Social Media Impacts Market Return? Big XII+ MIS Research Symposium. Oklahoma State University. Stillwater, Oklahoma. 2018. Sandip Kumar Sarkar, Pankaj Setia, John Aloysius & Christopher Conway. (Presented by Sandip)

59. Analytics for Understanding and Making Choices. Association for Information Systems (AIS) Student Leadership Award Conference, University of Texas (UT) Dallas, Dallas, April 2018.

60. Effect of Technology Similarity on the Choice of IT Governance Mode across Business Units. Indian Institute of Management (IIM), Bangalore, June 2016. Co-authors: Taha Havakhor and Mohammad Rahman.

61. Choice of IT Governance Mode: Effect of IT infrastructure Agglomeration. Indian Institute of Management (IIM), Ahmedabad, June 2016. Co-authors: Taha Havakhor and Mohammad Rahman.

62. Choice of IT Governance Mode: Effect of IT infrastructure Agglomeration. Indian School of Business (ISB), Hyderabad May 2016. Co-authors: Taha Havakhor and Mohammad Rahman.

63. Engaging with the Ph.D. program, a roadmap for engaging with Ph.D. students, Fall 2015, Information Technology Research Institute (ITRI) Board Meeting. Board members of ITRI include: Accenture, Acxiom Corporation, Arkansas Blue Cross Blue Shield, Arkansas Department of Information Systems, Arvest Bank Group, ConocoPhillips, ArcBest Technologies, Dillard's, Inc., FedEx Services, General Motors, Hewlett-Packard, J.B. Hunt Transport Services, Inc., Tera- Data , Phillips 66, Tyson Foods, Inc., Wal-Mart Stores, Inc.

64. Information technologies (ITs) for engaging customers: How healthcare organizations realize superior service outcomes, Spring 2015, Information Technology Research Institute (ITRI) Board Meeting, Co-authors: Ruba Aljafari.

65. How Digitized Patient Engagement (PE) Capabilities Influences Service Outcomes in Hospitals, 2015, University of Utah, Co-authors: Ruba Aljafari

66. Enacting complementarities Dynamic View of Enacting Complementarities for Building Capabilities, INFORMS 2014, San Francisco, presented by Co-author: Kailing Deng

67. Speaker, on a panel discussing Research Trends in Management Information Systems for the professional development program at the Decision Sciences Institute (DSI) meeting, 2013

68. The Effects of EHR Archetype on Hospital Performance, March 2013 George Mason University, Fairfax, VA. Co-authors: Nirup Menon and Sankar S. Srinivasan.

69. A Configuration Theory Perspective on How IT and Business Initiatives Impact Demand Management Agility, March 2013. Lattanze speaker series, Loyola University Maryland, Baltimore, MD. Co-authors: V. Sambamurthy and David J. Closs.

70. Leveraging IT Resource Positions for Creating a Customer-centric Organization: How IS Quality Leads to Business Capabilities, 2011, MISQ Special Issue Workshop, Temple University, Philadelphia, PA. Co-authors: Viswanath Venkatesh and Supreet Joglekar.

71. Ideal Configuration of Demand Management Information Technology and Process Initiatives– Impacts on Agility in Turbulent Environments. January 2011, Research Presentation, National University of Singapore (NUS), Singapore. Co-authors: V. Sambamurthy and D. J. Closs.

72. Measuring Success of IT Departments: A Governance Perspective, IS Project Management Office (PMO) Annual Submit, 2011, Tyson Foods, Springdale, AR.

73. Business Value of Partner's IT Investments, MISRC and IDSc, Friday Research Workshops, University of Minnesota 2009, Minneapolis, MN. Co-authors: Vern Richardson and Rodney Smith.

74. Complementarities between Exploration and Exploitation of Health IT Systems and their Impact on the Financial Performance of Hospitals. Indiana University, 2008, Bloomington, IN. Co-authors: Monika Setia, V. Sambamurthy, and Ranjani Krishnan.

75. Complementarities between Exploration and Exploitation of Health IT Systems and their Impact on the Financial Performance of Hospitals. 2008, University of Arkansas, Fayetteville, AR. Co-authors: Monika Setia, V. Sambamurthy, and Ranjani Krishnan.

76. Value-Relevance of Peripheral Developers in Open Source Projects, 2008, Sp ecia l is sue worksh op, Informa tion System s Resea rch , University of Limerick, Ireland. Co-authors: Balaji Rajagopalan, Roger Calantone, and V. Sambamurthy.

77. The Use of Information Technologies and Supply Chain Process Initiatives: Complementary vs. Independent Effects on Agility and Firm Performance 2007, INFORMS Annual Meeting Seattle, WA. Co-authors: Shawnee K. Vickery, Cornelia Droge, and V. Sambamurthy.

OTHER PRESENTATIONS

78. Setia, P., Vickery, S. K., Sambamurthy, V., & Droge, C. (2006). Bilateral versus Multiple Complementarities: The Synergistic Impact of HR Initiatives and Top Level Commitment on Agility. At New York University (NYU), Doctoral student workshop, New York, NY.

79. Setia, P, & Sambamurthy, V. (2005). Agility in Supply Chains: Diffusion of Advanced Productionand Scheduling (APS) Systems. IFIP WG 8.6, Atlanta, GA.