BIO
BIO
Dr. Pankaj Setia
Primary Area : Information Systems
Secondary Area : Strategy
Pankaj Setia is Professor in the Information Systems and Strategy (secondary) Areas. He has taught at different universities across the globe and worked for over twenty years in academia or industry, mostly in the United States. Prof. Setia consults and conducts executive education programs with leading organizations and government institutions. His opinions and interviews on various aspects of digital transformation and leadership have appeared in leading outlets, such as the Business World, CIO.com, Financial Express, People Matters, Outlook, and Forbes India, amongst others. He is often quoted by leading national dailies, such as Economic Times, Indian Express, and many others. He teaches graduate-level courses on the leadership of digital organizations, strategic management of digital innovations, and digital transformation at the Indian Institute of Management, Ahmedabad (IIMA).
Pankaj studies how organizations create and leverage IT applications and digital capabilities for superior organizational performance. Open-source development and diffusion are other areas of interest. His research has been published in leading academic journals such as MIS Quarterly, Information Systems Research, Journal of Operations Management, Decision Sciences Journal, and Journal of the Association for Information Systems. In addition, he has been featured among the top 100 researchers based on his publications in the top business journals (e.g., the Financial Times’ top 50 Journals).
Pankaj has run the Ph.D. program at the University of Arkansas, one of the top information systems departments in the world. His Ph.D. students have been placed at various US universities. He has taught and written about how technology helps realize human purpose. His book Purpose is a leading treatise on digital transformation. At the IIMA, he teaches Ph.D. and MBA courses on the strategic management of digital innovations and purpose-based digital transformation. His courses teaching digital transformation are freely available on Coursera.
Pankaj is the Founding Chair of the Centre for Digital Transformation at the Indian Institute of Management Ahmedabad (IIMA), India. He has been invited to give research talks or keynote speeches by universities from different countries, such as India, Chile, US, and Singapore.
EDUCATION
Doctor of Philosophy
Eli Broad College of Management, Michigan State University 2003-2008
Major: Information Technology (IT) Management
Dissertation Title: Information Technology in Demand Management Processes as Antecedents of
Demand Management Agility and Firm Performance
PGPM (MBA)
Management Development Institute (MDI), India 1998-2000
Major: Information Management
Bachelor of Science (Honors)
University of Delhi, India. 1994-1997
Major: Physics
BOOK:
This book intends to reveal the latent purpose required to champion, lead, and enact digital transformation. It articulates that a purposeful approach is urgently required and may help the world's population harness the power of technology. The book is based on over twenty years of the author's research, thinking, discussions, publications, and observations about how technology influences us. He also builds upon his understanding of sciences-physics, chemistry, neuroscience, and others-to bring out the notion of purpose-the purpose of digital transformation. The book is a scientific endeavor to define and address the paradox surrounding digital technologies, framing it as a problem underlined due to unclarity in purpose. The lack of understanding of purpose may hurt individuals, organizations, and societies. The book, therefore, identifies purpose as a way to lead digital transformations. In doing so, it outlines complex and interwoven linkages between life, organization, and digital technologies. Thinking about digital technologies as an element devoid of links with life is dangerous. We are intertwined with technology today. So, to digitally transform, the books espouses a new way to look at ourselves and life, using the neuroscientific lens. Unraveling the linkages between the organization, life, and digital technologies, the book outlines a model for purposeful digital transformation.
Humbled to contribute to the digital transformation in the country through PURPOSE, (https://lnkd.in/d9JHziD6). Pcs: Corporate book launch and signing at JK Tyre & Industries Ltd.'s centre of excellence on data and AI.
PURPOSE IN
THE BESTSELLER LIST
Launching the 1st India Conference on Information Systems (INCIS) at IIM Calcutta.
Ahmedabad International Book Festival 2024
Beyond the walls of formal organizations, into our lives: Sanskriti and Sabhyata.
I outline the need to focus on our PURPOSE in the digital age, as I discuss the role of Bhavna (emotions) at the Ahmedabad International Book Festival 2024, in discussion with Tarun Vijh - Chief Digital and Information Officer (CDIO) at WaghBakri TeaGroup. Thanks Tarun, for taking the time and moderating the session.
TALKS:
Special session on “Technology resilience: Separating Hype from Reality” at the MMA Annual Convention 2025 organized by Madras Management Association
Keynote speaker for SAMAVAYA 2025. The talk was on The Impact of Digital Technology on Economic Growth and Productivity and its Implications for Employment
MY COURSES ON DIGITAL TRANSFORMATION (ON COURSERA):
The comprehensive three-course specialization helps the learner create advanced strategies and business models to leverage digital technologies. Become a global IT leader, by learning the models and ways to leverage the potential of digital technologies for organizations
COURSERA: https://www.coursera.org/specializations/advanced-digital-transformation-iima#courses
1. Leading with a Digital Strategy
Understand digital capabilities and their strategic impact
Explore lenses for conceptualizing digital transformation
Learn about key concepts underlying successful digital initiatives
Discover how scientific thinking plays a crucial role in mastering digital transformation
2. How to Transform Digitally?
Identify notable strategies and business models for successful digital transformations, in the modern age characterized by advanced and artificially intelligent technologies
Transform digital elements (Digital Architecture, Work, Governance, Business Models) effectively.
Analyze challenges and learn the DaWoGoMo model for organizational transformation
Explore the operational purpose driving digital change
3. Transforming Life and Organization in the Digital Age
Understand major technological trends driving digital transformation of our lives
Learn the evolutionary and natural purposes driving digital transformation.
Champion initiatives for your life and growth by mastering the existential purpose
Identify business and life opportunities arising from digital transformation