Carrot's a regular nobody from a modest background trying to climb the ladder in a system he doesn't really believe in. He processes this internal conflict (reflected by his dual loyalties to The Boss and Carrot Senior) in his secret late-night blog.
The Boss is a regular born trillionaire trying out compassion against the advice of his ruthless predatory instincts. Perhaps his taste for drama and delight has left him open to these whims. He's okay with you as long as you don't try to take what's his (everything).
Carrot Senior's been a true believer in The Amerigan Dream ever since he was told to. So when he can't get anywhere near it, it's no wonder he hates himself sometimes. His persistent dread leaves him prone to truth-seeking, or more regularly, conspiracy theory and cult stuff. He'll figure it out one of these days.
Adams made sure to walk the beaten path all of his life and what did it get him, anyway? (Just enough to keep trying, I guess.) In the pilot episode, a sudden fall leads to circumstances that will unleash a terrifying power - and his buried rage.
Sidewalk is a strange but familiar presence on the midtown streets of Corporate City. Most ignore her, but if you pay attention she might surprise you. She probably has a complicated and fantastical backstory, details of which to be figured out later.
The Wise Woman of Pepper Peak has all the answers and she is willing to share them if you ask nicely (proper protocol requires one to open their question with the preamble "OH WISE WOMAN OF PEPPER PEAK I BESEECH THEE!" before proceeding).
The Spacetime Bird travels beyond space with wings that transcend time, which may have already been implied by its name itself. The Spacetime Bird appears to Carrot in moments outside his normal consciousness to offer insight and support.
Stroonz spends his days and nights in one costume or another, popping up here and there to help give directions to a gas station, portray a beloved theme park character, or caper for tourist nickels in City Square. A cold open explores just how deep Stroonz's rabbit hole of masks goes.
Messenger Bill is a no-nonsense, hard working guy just making his way in the world today. The other thing about Messenger Bill is that we only ever see his hands, so that could be fun?
Two of these mysterious creatures come to Adams's aid after he rises underground. As Adams learns upon winning a VHS copy of the documentary History and Habits of the Pillbug in battle, they communicate by emitting gaseous odors which evoke personal memories.
After a sudden trap-dooring, Adams marinades in Eunicorp chemical waste for weeks before emerging with fuzzy memories, terrifying powers, and a gnawing rage. As he tells The Boss in the Season 1 finale: Adams is dead. Call me ... The Fallen!
Gloria is the anchor of CON's top-rated No, you Are! Nightly. Her politics often put her in conflict with her rival Thucker Turdson, the host of the AXX Network's primetime flagship Cuck-Thucking with Thucker Turdson, whom she obviously falls for eventually.
Thucker is the host of the AXX Network's primetime flagship Cuck-Thucking with Thucker Turdson. His politics often put him in conflict with his rival Gloria Vainders, the anchor of CON's top-rated No, you Are! Nightly, whom he obviously falls for eventually.