What is an infographic?
Visual representation of information.
Our brains like visual representations: take a look at Thirteen Reasons Why Your Brain Craves Infographics (https://neomam.com/interactive/13reasons/)
- We can comprehend visual information faster
- Simplify what would otherwise be overwhelming data
- More engaging and accessible: add a new dimension to the way the data is displayed
- Easier for people to remember later
From Thirteen Reasons Why Your Brain Craves Infographics
Where does the flowchart start?
When the reader answers 'Yes' to a question under the "Did I Plagiarize?" bubble, what does that mean?
How easy is the flowchart to read?
The use of color is clear to a U.S. audience: green = all is good, red = danger. The dark red to light yellow color progression is clear as to where an issue falls on the spectrum.
Creating a visual impact can help illustrate a simple concept that may be hard to fully understand.
- Very basic information that is contrary to what most people fear (mosquitos are far more deadly than sharks, wolves, lions and crocodiles combined)
- The size of the color blocks are clear representations.
- Text size for upper animals is quite small (Human and Mosquito are much easier to read)
Uses & Types of Infographics
Marketing tools--timelines--instructions for how to do something--compare and contrast--data visualization--maps--statistics--informational--process--charts
(Short URL for Compare Contrast: https://goo.gl/xtVwrB)