Dr. Graham Jackson

Dr. Jackson is one of Israel's most experienced and respected lecturers in Marketing. Over the last 15 years at the University of Haifa' Faculty of Management has taught about 2000 students in various MBA courses in Marketing Management, Marketing Strategy, Marketing Communications and Marketing High-Technology Products. He also currently teaches an Executive-level MBA course on Doing Business in China. He has won numerous awards for excellence in teaching.

Before retiring from academic management in 2015, he has served as the Head of the Marketing discipline, Academic Head of the International Executive MBA Program and Director of MBA Programs in the University of Haifa.

In addition to the University of Haifa, since 2008 he has been teaching courses in Marketing in the International MBA program of the School of Economics and Management at the University of Tongji in Shanghai. He has supervised 45 MBA final degree projects dealing with the practicalities of doing business in China.

His latest published article is "Dawn of the Digital Age and the Evolution of the

Marketing Mix" by Graham Jackson and Vandana Ahuja, Journal of Direct, Data and Digital Marketing Practice, (2016), 17,170-186.

Dr. Jackson has B.Sc. and Ph.D. degrees in Management Sciences from the University of Manchester (UK). Before coming to live in Israel in 1977, he worked in Business-to-Business Marketing in IBM (UK) and Business-to-Consumer Marketing in Procter & Gamble (UK) and was a Marketing consultant in the Scandinavian Institute of Administrative Research.

In the last few years he has been responsible for various customized in-house management development activities. This includes the "Teva School of Marketing"

for managers of R&D, IP and Marketing at Teva Pharmaceuticals Ltd. He was HP's recognized expert on the Introduction of Innovative Technology for HP, supporting

their corporate efforts to market new products in Europe. And he recently developed and taught special High-Tech Marketing seminars for managers at IBM in Israel.