There does not seem to be as clear cut an answer for why this name change occurred, especially in the specific historical moment it did. This page really focuses on the different pieces that could have played into the decision, using the document to the left as a starting point.
The reasons given in this piece are:
Let's break down these clues a little further.
When we first made the switch to university, we initially made an effort to increase our academic programs to live up to the name. That didn't last long, however. In 1908, one of the core departments of the university, the theological seminary, moved to Dayton and merged with the Ursinus School of Theology. Then, our "Heidelberg Academy" (our charter school for high school students) closed, as a result of a downward trend in attendance as the quality of public high schools improved, and then officially closing in 1917 in response to the start of American involvement in World War I.
Now, what is this about the Association of American Universities? There had been a growing trend in higher education to create standards to hold schools to, and Heidelberg became a member of several of these standardizing and evaluating organizations. The first of these was the North Central Associations of Colleges and Secondary Schools during the 1912-1913 school year. These rating agencies marked the school as a college.
The article was right- it was, in fact, trendy for universities to go back to college, as the standards for what each meant became more clear. And we had phased out our graduate programs, and didn't really fit any other marks of a university.
The movement actually began back in 1922, when the Board of Regents prepared a committee to amend the charter. By January of 1926, the wider Heidelberg University would be informed of the plan. On October 29, 1926, the report to change the name was proposed to the Board of Regents, and three of the five members of the board approved it.
How did the school actually go about changing the name?
The alumni seemed to support the change, over all, and this article from the Kilikilik shows student indifference to the matter.
France Hall then
France Hall today
Campus Center today
College Commons then
Want to learn more? Read about the other name changes by clicking on the buttons!