A picture is worth a thousand words. But words are important, too. It might be strange to think about "marketing" a cat for adoption, but the same techniques apply as any other type of marketing, whether it's selling a product, setting up a dating profile or convincing your friends to help you move.
How and where you market your foster cat for adoption can make a huge difference. Where would you look if you were interested in adopting? What types of social media posts grab your attention? Also think of the messaging. Sad, emotional stories may tug at our heart strings but they don't motivate or inspire. Positive stories about animals are much more shareable and likely to result in an adoption!
Read more about how you can help market your foster cat for adoption using photos and story-telling.
A photo is often an adopter's first impression of your foster cat. It needs to grab attention and give insight into the cat's personality. Blurry, dimly lit and (to put it frankly) bad photos aren't really doing the cat any favors. But bright, funny, cute and interesting photos will get everyone talking! You don't need to be a professional photographer, and most smartphones have decent cameras.
Things to think about when photographing a cat:
No background distractions means the cat is front and center!
Attention-grabbing and in focus. What a curious cat!
Don't be afraid to show the cat's silly side, tongue and all.
If one of a group of photos, it shows off the cat's friendliness.
Many cats are camera shy, and it may take a few dozen photos before you get a good one. Or, if your camera skills just aren't up to par, ask a friend or family member to come over and take a few photos for you! It really will make a huge difference in promoting your foster cat for adoption.
INFO COMING SOON!
INFO COMING SOON!