Seven Digital Deadly Sins

“Turn up your sound. Watch. Read. Participate. Share.” This is how this interactive project reels its viewers in from the outset.

With the promise of allowing the audience to actively participate in this story, this innovative piece creatively weaves together documentaries, text, polls and infographics. Viewers can choose what they want to watch or do next and are asked to either condemn or absolve certain “digital sins” of these times, such as posting selfies or googling your name.

The lesson here is to involve the user, termed by many media scholars as a “produser” of content rather than a passive consumer. Giving the user the power to decide the course of the story, determine its outcome and share their results with others are some of the hallmarks of modern interactive storytelling.