Imagine you've just graduated from high school or college, and you're about to embark on your life as an independent, adult consumer. Answer these simple questions about what you think your lifestyle will be. Will you take public transportation or drive a new car? Will you cook your own meals or eat out? Let's find out!
American teens are voracious consumers of digital media, and they do much of their shopping with online retailers. Meanwhile, marketing to teenagers means being aware of the influencers and causes they care most about. Survey data finds that teens today have varied interests, from social causes like environmentalism to musical icons like Taylor Swift, from online streaming services like Netflix to fast food behemoths like Chick-fil-A.
Take a moment to look around your house and you’ll probably find lots of products that you never really use. The gadgets in your kitchen cupboards, the exercise equipment in your garage, the unworn clothes in your wardrobe: I’m guessing that, if pushed, you could easily explain why they aren’t things you use, but what might have caused you to buy them in the first place?