Do It Yourself Internet Marketing: 

A Quick Guide for SMEs

Internet marketing is a game-changer for small and medium enterprises (SMEs) looking to grow without a big budget. 

This DIY guide covers the essentials—email marketing, product creation, and running ad campaigns on Google, Facebook, and X (Twitter)—plus a few extra tips to help you succeed.

What is DIY Internet Marketing?

DIY Internet Marketing means managing your online promotion in-house. It’s cost-effective, flexible, and lets SMEs connect directly with customers through digital channels like email, social media, and ads.

Steps to Get Started

1. Learn Email Marketing

Email marketing builds lasting customer relationships with a high return on investment.

• Build a List: Collect emails via your website or social media (with consent).

• Craft Content: Write engaging, personalized emails with strong calls-to-action.

• Use Tools: Platforms like Mailchimp or Constant Contact simplify sending and tracking.

2. Create Your Product

For SMEs, digital products (e.g., eBooks, courses) are a smart start.

• Research Your Audience: Identify their needs with surveys or feedback.

• Develop the Idea: Create a product that solves a problem or adds value.

• Test It: Launch a beta version to refine it before going big.

3. Run Ad Campaigns

Ads amplify your reach on platforms like Google, Facebook, and X.

• Google Ads: Use search ads for targeted keywords or display ads for visibility.

• Facebook Ads: Leverage precise targeting (age, interests) and varied formats (video, carousel).

• X (Twitter) Ads: Promote tweets or trends to join trending conversations.

4. Boost with Social Media

Pick platforms your audience uses, share valuable content (blogs, videos), and engage actively.

5. Track Results

Use Google Analytics to monitor website traffic and ad performance. Tweak campaigns based on data.

6. Stay Organized

Plan tasks with a calendar (e.g., Trello) and automate repetitive work (e.g., email scheduling).

Final Tips

Start small, test everything, and scale what works. 

DIY marketing takes time, but with consistency, your SME can thrive online.

We do have some great Video Training for all things Internet Marketing and Product Creation as you may need.