Fury Night Lights at The Mill

By Tyler Saldarriaga 

Sept. 26, 2025

Fountain Inn High School football fans now have a new way to watch home games thanks to a partnership between INNvision media and The Mill, a downtown entertainment venue that will livestream games on its outdoor big screen during "Fury Night Lights" events.

The partnership came about through the efforts of Fountain Inn High School marketing students who pitched the collaboration as part of a project to build awareness for both the school's sports programs and INNvision media's live-streaming services.

Lucas Clark, one of the marketing students who spearheaded the project, explained their goals. 

"The main goal was to build awareness for INNvision media and the high school and to show that the livestream is a real business and to spread awareness by also supporting a local business," Clark said.

The Mill, which features a variety of restaurants and vendors offering everything from burgers and ice cream to sushi, already had the infrastructure in place with its outdoor area and large screen that typically shows sports games and movies. And they were willing to support the project because the venue recently became a sponsor for the Fountain Inn Athletics booster program.

"I know how important sports are to the local high school so it is something the Mill wants to get behind and support," said Amanda Harley, business representative of The Mill regarding their support for the athletics program.

Preparing for their presentation required extensive work from the marketing team. They planned for potential questions and included specific details like The Mill's logos and fonts in their proposal.

"When you are working with other brands the little things do matter even when it's just including their specific fonts and logos," said Bethany Brown, another marketing student involved in the project.

Their preparation paid off when they delivered their pitch to Mill representatives, who were impressed by the students' professionalism and presentation quality.

"They were incredible. I was actually blown away with their graphics and ability to speak to us and just their presentation in general. I don't think they missed a mark," Harley said.

The Mill's participation in Fury Night Lights is designed to be an extension and not compete with attendance at actual games. The live-streaming events are primarily for people who cannot attend games at the stadium while creating stronger community connections and raising awareness of the high school's sports programs.

The successful partnership provides real-world marketing experience for Fountain Inn students while strengthening ties between the high school and local businesses in the community, making it a win-win for everyone.