BOOTH GUIDELINES

EXHIBITOR AREAS (Knoxville Convention Center)

• SHOW FLOOR: Main booth area. Premiere booth upgrades are offered on a first-come, first-served basis (get your contract in early). Premiere booths are located on high traffic corridors.

• TRAVERSE: Exhibitor categories: accessories, electronics. No apparel or hardgoods. Booth size: 100 & 200 sf booth spaces, open booths, exhibit hall level

• BUSINESS SERVICES: Services only, no product. located on show floor, 100 sf booths, open layout

DIMENSIONS

• Show floor booth sizes are available in the following sizes/layouts

  • • SHOW FLOOR: 400sf, 600sf, 800sf, 1200sf, 1800sf, 2400sf

    • TRAVERSE: 100sf, 200sf

    • BUSINESS SERVICES: 80sf

BOOTH CONSTRUCTION

• 8' maximum height for booths and signage.

• Carpet is not provided. Flooring rentals provided by Mackenzie Exhibit

• All booth materials, flagging, signage and displays must remain within the footprint of the booth and not extend into the aisle.

• Pipe and black drape are provided to all exhibitors for perimeter and internal wall structures. Alternate booth construction must be approved by show management.

• Exhibitors can use the default booth layout or custom booth layouts.

USE OF SPACE

Booth design & layout

• Choose a booth sized to efficiently manage the volume of appointments.

• Suggested minimum room size 10x10.

• Use up to a maximum of 25% of your total booth space for open marketing- facing the aisle or at your entrance to showcase products and imagery.

• Social Distancing: keep in mind individual comfort levels in seating and booth configuration options.

• Consider storage within your booth for product, boxes, personal items.

• All brand presentation needs to be contained within the footprint of your booth space. No flutter flags extending in to aisle. No chairs or seating in traffic areas.

Each meeting room needs to provide:

• • Privacy for the individual meetings, not viewable from the aisles

  • Sample set for presentation

  • Comfortable seating & tables for retailers

Please keep in mind:

• Keep marketing and branding simple. Focus the attention on the retailer.

• Limit distractions

  • No external video or projection presentation

  • No music or amplified noise

• No external food or drink in the booth, please. We offer snacks, beverages and daily Happy Hours.

BOOTH LAYOUT & DESIGN

Default Booth Layouts

Custom Booth Layouts

Booth Layout Submission Form

• Booth layouts not received 21 days prior to show start will be subject to default layout in accordance with size specs and orientation that will provide the best experience for the booth and number of appointments. Any changes made on site will be subject to Mackenzie Exhibit service charges.

• GRAPHICS: please let us know where you will be using your own drape or graphics INSTEAD of black drape.

• ELECTRICAL placement: please designate locations for in-booth electrical drops.

• Devaki is available for booth reviews and concept development, please schedule a call - talk to Devaki

SERVICES

Order services and rentals through Mackenzie Exhibit (Todd Atkinson)

• Daily Trash service provided for bins placed in aisle, staff is not allowed into booths

• WIFI: Exclusive wifi is recommended for exhibitors relying on digital content for presentations.

• ELECTRICAL: individual electrical drops available for booths through Mackenzie Exhibit.

• LABOR: Set up and Tear Down labor assistance is available through Mackenzie Exhibit.

SET UP / TEAR DOWN

freight details here

Please respect your neighboring exhibitors and retailers in meetings and refrain from any form of tear down until 4pm on Thursday, November 10. Early teardown, dismantling, slightest screech of a tapegun will result in a $2,500 fine and/or no future invitation to the show.

• Set up on Sunday June 6, 8am - 6pm

• Tear Down at 4pm on Thursday, June 10 - no earlier.

RENTALS

Furnishings and merchandising rentals are available through Mackenzie Exhibit.