Digital Marketing Disclosure

Email: kbjones@graniteschools.org - I will reply within 48 hours on weekdays.

Desk phone: 385.646.0133

If leaving a voice mail, please consider following up with an email because the phone automatically sends me an email which is difficult to interpret most of the time!!!

No consultation period, so please see me before or after school or during 1st lunch on A days.

Course Description

Digital Marketing provides an introduction to the basic concepts and principles of marketing in the digital world. While completion of Marketing 1 is helpful, it is not required. This course will provide practical experience in, but not limited to: eCommerce, media planning, branding, online advertising, display advertising, digital campaigns, social media marketing, and mobile media.

Classroom instruction will include individual, small and large group discussion, and activities. Student success will be evaluated based upon performance on tests, assignments, and projects.

Textbook/Resources

We will be using the World Wide Web as our main resource. We will also be using Marketing Strategies: A Guide to Social Media Marketing and Digital Marketing as well as completing a Mimic Social Situation.

Videos

Short video clips will be viewed in class as well as possible full length videos. Signing the disclosure gives your student permission to view movies rated G, PG, or (seldom) PG-13.

Grading

Students will contract for their grade during the first week of the term by selecting the grade they wish to earn.

Grade A = Completion of all assignments and activities with 85% or higher. In addition to completing ONE industry certification* per term and ONE of the following:

• career shadowing experience for at least 2 hours per term with email from the adult your shadowed confirming name of work place, what was observed, and their job title
• Work Base Learning Conference with attendance confirmation from Susan Buttenob
• participate in a FBLA or DECA competition or attend Leadership Conference

Grade B = Completion of all assignments and activities with 80% or higher. Complete ONE of the following:

• career shadowing experience for at least 2 hours per term with email from the adult your shadowed confirming name of work place, what was observed, and their job title
• Work Base Learning Conference with attendance confirmation from Susan Buttenob
• participate in a FBLA or DECA competition or attend Leadership Conference

Grade C = Completion of all assignments and activities with a minimum of 80%.

*Available industry certifications include Content Marketing, Email Marketing, Inbound Marketing, and Google Analytics. Additional options will be offered when made available.

Citizenship

Citizenship Policy follows district guidelines. Please have absences excused within 5 school days and less than 3 tardies. We are preparing students for careers and to be responsible adults.

• Any unexcused work will not be graded.
• Copying other’s work is not the path to success. Students who attempt to deceive will receive a zero on the assignment with no make-up option available.
• Late will ONLY be considered on a case by case basis with preferable prior notification through email. Feel free to work ahead or email with requests for late work.

FBLA or DECA- Students will have the opportunity to participate in the business and/or marketing club to apply their knowledge and skills gained from taking business and marketing classes. FBLA or DECA experiences include competitions, leadership conferences and seminars, social activities, and more. Membership dues are $15 if students choose to participate.

Electronics

Since this course is technology heavy, we will be on devices constantly. Students will need access to social media platforms when we cover that unit. Students will be expected to use their technology appropriately because we will be using technology tools almost daily.

PLEASE COMPLETE THE DISCLOSURE BELOW