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How to change when change is hard
by chip and dan heath

Summary

The book explores the science of change and provides practical strategies for overcoming resistance and implementing change in personal and professional settings. The authors argue that successful change requires a combination of both logical and emotional appeals, and they provide specific techniques for addressing the "rider" (the rational, analytical side of our brain) and the "elephant" (the emotional, impulsive side of our brain) to achieve lasting change. The book also covers how to create "bright spots" (identifying and replicating successful solutions) and "shrinking the change" (breaking down big challenges into manageable tasks) to make change feel less daunting. The book is written in a narrative style and uses real-life examples to illustrate the concepts presented.

Top 3 Highlights from the Book

  1. The "Rider and Elephant" metaphor: The authors introduce the metaphor of the "Rider" (representing the rational, analytical side of our brain) and the "Elephant" (representing the emotional, impulsive side of our brain) to explain why change can be difficult. They argue that successful change requires addressing both the Rider and the Elephant, and provide specific strategies for doing so.

  2. The "Bright Spots" technique: The authors suggest that instead of focusing on problems, it's more effective to identify and replicate successful solutions, or "bright spots." This approach helps to build momentum and creates a sense of optimism and possibility.

  3. "Shrinking the Change": The authors recommend breaking down big challenges into smaller, manageable tasks to make change feel less daunting. By "shrinking the change," people can start taking action and seeing progress, which can help to build momentum and increase the likelihood of success.

Three Actions you Can Take Now

  1. Identify a specific change that you would like to make in your personal or professional life, and think about the "Rider" and "Elephant" involved in that change. Consider what specific strategies you can use to address both the logical and emotional aspects of the change.

  2. Look for "bright spots" in your current situation. What are some examples of successful solutions or positive aspects of your current situation that you can replicate or build upon?

  3. Break down a big goal or challenge into smaller, manageable tasks. This can help make the change feel less daunting, and you can start taking action and seeing progress towards your goal. Prioritize the most important and doable tasks, and set deadlines for yourself to keep moving forward.