2,500 The number of advertising messages a child encounters in one day
2,738 The number of hours the average North American child sits in front of a glowing screen, per year.
183 The number of hours the average child spends outdoors in unstructured play, per year
300 The percentage that obesity has increased over the past 20 years for children aged 6-11
300 The number of corporate logos the average child can identify
10 The number of native plants and animals the average child can identify
Playing in nature promotes healthy development. Swedish scientists have found that children who explore and play in natural environments tend to be less competitive and more cooperative. Researchers have discovered that playing in nature enhances creative thought, stimulates imaginative play and improves a child's ability to concentrate during school.