Analysis Paralysis

Technology is changing way too fast, and it is hard to even keep up because you’re weighed down with so much information, data, and subsequent indecision. Too much data, in fact, can cause the analysis paralysis of decision-making. In essence, if you have too much to consider, then you basically “freeze” your decision-making to prevent your mind from overheating and melting to mush.

Fortunately, there are now tools and products, many of them made available by Google, to help you start using your data and digital insights to make data-driven decisions and grow your customer base and revenues. Having data is one thing, accessing it is another. Understanding and analyzing it is something else entirely.

I will walk you through the most useful Google Data Studio tools, starting with the basics before touching on the intermediate features.

Designed to work together

Google Data Studio works seamlessly with other solutions, allowing you to access data from one product while working in another — saving time and increasing efficiency. Whether you’re looking to create detailed reports or high-level dashboards, Data Studio has the tools you need to easily bring your data analysis together, create compelling visualizations, and share insights with your team.

Data connectors

Data sources act as pipes to connect a Data Studio report to a collection of underlying data. Each source has a unique, pre-built connector to ensure your data is easy to access and use. Easily build a Google Analytics dashboard to monitor the performance of your website, mobile app, or internet-connected device.

Data transformation

Once you have your raw data, it often needs to be transformed into more complete and meaningful information. Data Studio turns your data’s dimensions and metrics into powerful building blocks for charts and graphs.

Data visualization

Whether you’re tweaking an existing report or starting from scratch, Data Studio offers visualization and customization solutions that help you engage and persuade with an engaging data story.

Sharing and collaboration

Democratize your data and tap into the collective wisdom of your team by sharing and collaborating on all your Data Studio reports and dashboards.

Usability

Data Studio was designed with a casual user in mind, but with so many easy-to-use features, seasoned analytics teams are sure to love it, too.

Like most Google tools, Data Studio can be hard to master, but it’s well worth the effort. Once you’ve gotten comfortable with its features, you can use it to create stunning and informative reports for your clients, coworkers, or leadership team. Not only that, but you’ll have unlocked the final stage of data analysis expertise. From there, the world is your spreadsheet.

The beauty of having all of these tools under one roof is that they connect together, so you can quickly get the Google insights you need to roll out a targeted strategy aimed at your online customers.

Data is powerful, but it can be so overwhelming if you don’t know how to process it into insights for your business. You need to avoid that analysis paralysis, so you can focus on building your business. Ultimately, where everything is going so much faster in today’s world, you need to be able to make informed business decisions in an instant to satisfy your customers’ needs.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Allow me to guide you here and take you through all the steps, both big and small, that you encounter every day.