Media coverage can carry a launch far beyond the room, but journalists and content creators work to tight schedules. Make their job easy and they will tell your story the way you hoped.
Media wall: a branded backdrop for arrival photographs and spokesperson portraits.
Photographer position: a reserved spot with a clear, central view of the reveal.
Interview area: a quieter corner or backdrop away from the music where spokespeople can talk.
Media check-in: a separate desk so press do not queue with general guests.
Write the key messages before you write the script. Brief your speakers on those messages and the questions journalists are likely to ask, including the awkward ones. Prepare a media kit with product details, images and contact information, and decide whether it is handed out in print, sent by email or both.
If coverage is embargoed until a set moment, state the timing clearly in invitations and at check-in. Make sure the social media team, partners and any creators invited know the rule too. A single early post can undo weeks of planning.
Product launch event management today includes content that guests create themselves. Design one or two photo spots that show the product with the Marina Bay setting, and make sure they are lit for phones as well as professional cameras.
Media arrive slightly earlier than general guests and collect materials.
They take their positions before the reveal.
Interviews run immediately after the reveal while the energy is high.
Press get first access to demo stations before the room fills.
Assign one person on your team to look after media for the whole event. They should know every spokesperson's schedule and be able to fix problems without leaving the room.
About this guide: Product Launch at Marina Bay Sands is written and maintained by Get Out! Events, a Singapore corporate event company at 14 Robinson Road #08-01A, Singapore 048545. It contains general planning guidance only; confirm current venue rules, permits and partner requirements before you book anything.