Moderation is the part of a social wall that protects your brand. It needs to be an explicit workflow with named people, not something left to an automatic filter.
Pre-moderation means each submission waits in a queue and only appears after approval. It is usually the safer model, especially for corporate events and public activations. Post-moderation shows content first and removes it later if needed. It is faster but carries more risk. The right choice depends on your audience, event context and tolerance for surprises.
Give moderators a short list of what to reject:
Abusive or offensive language.
Personal information, such as phone numbers or addresses.
Unrelated promotions or spam.
Unsafe or inappropriate imagery.
Duplicate posts.
Anything that conflicts with event or company policy.
Decide how uncertain cases are escalated and who has the final say.
Singapore events often attract content in more than one language. If you expect bilingual or multilingual submissions, assign moderators who understand meaning and context, not just keywords. A harmless phrase in one language can look odd to a filter, and an unsuitable one can slip through.
Automatic filtering can support human moderators, but how well it works depends on the technology and the rules configured. Do not treat it as flawless. Ask to see the actual approve, reject, search and remove controls your moderators will use, and practise with them before the event.
Busy moments, such as right after a keynote or during a lucky draw, bring a rush of submissions. Plan moderator coverage for those peaks, and make sure someone can pause the wall instantly if needed.
About this guide: Event Social Media Wall Guide is written and maintained by Get Out! Events, a Singapore corporate event company at 14 Robinson Road #08-01A, Singapore 048545. It contains general planning guidance only; confirm current venue rules, permits and partner requirements before you book anything.