Data Driven Further
Data Driven Further
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Campaign Creative Collateral & Methodology
Campaign Creative Collateral & Methodology
Below are examples of the creative content and marketing collateral we will be using in the Data Driven Further campaign.
Concept Example: Driving Your Career
This campaign is centered on differentiating the MSBA program as a premier career development resource for mid-career professionals. Emphasis is placed on gaining the experience, skills, and support data professionals need to obtain data leadership roles.
Joy is Driving Her Data Career...
Joy is Driving Her Data Career...
With an MS in Business Analytics from Georgetown. Joy isn't new to using data in her job. But she knows that data leadership skills are not easy to pick up on her own. That's why she is an MSBA student.
Complete your degree with 16 Months of online classes
Meet in person during 2 on-campus residencies in the heart of DC
Gain real world data leadership experience with a capstone project sponsored by companies based around the globe
Make connections through Georgetown's Alumni network
Enjoy lifetime career services support
Joy is driving her career with a master's degree from Georgetown.
Are you ready to take the wheel of your career?
Robust Test & Learn Methodology
Because our campaign is targeting a wide breadth of professionals across industries and with varied academic and professional backgrounds, we will continually refine our messaging, imagery, and targeting methodologies based on campaign performance. Every stage of the campaign will be informed by experimentation. For example, with our Driving Your Career concept, we will test images featuring individuals who vary in age and appearance across race, gender, and body imagery. Example images that could be paired with the Driving Your Career ad concept text are show below:
Because our campaign is targeting a wide breadth of professionals across industries and with varied academic and professional backgrounds, we will continually refine our messaging, imagery, and targeting methodologies based on campaign performance. Every stage of the campaign will be informed by experimentation. For example, with our Driving Your Career concept, we will test images featuring individuals who vary in age and appearance across race, gender, and body imagery. Example images that could be paired with the Driving Your Career ad concept text are show below:
Meet Sarah and Troye, who also have data-driven stories to tell as MSBA students and mid-career professionals.
These alternative images (and others like them) can be A/B or multivariate tested on social media platforms like Facebook and LinkedIn, perhaps even targeted to users with specific demographic attributes (ie, pictures of males in ads targeted to persons using he/him pronouns on social media). Images can focus on people in more subtle ways, as with the below:
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