Marketing

(Enrollment Based)

Course No. CTMA

Semesters: 2; Credits: 1

Prerequisite: Principles of Business Marketing and Finance

Marketing explores the seven core functions of marketing including marketing planning, marketing-information management, pricing, product/service management, channel management, and selling. Students will demonstrate knowledge in hands-on projects which may include conducting research, creating a promotional plan, pitching a sales presentation, and introducing an idea for a new product/service.