Developed by:
Catarina Rebelo
Duarte Rodrigues
Ricardo Nunes
Rui Matias
Teresa Pintão
Entrepreneurship is an important part of the world today. More and more companies started in a garage and moved up to the top of the corporate leader. And a big part of it is due to entrepreneur spirit. But this spirit is nothing new: it started in the Renaissance era with the marketplace and went through several phases. Today, entrepreneurship is about sustainability and environment preservation. The entrepreneurship process relies on three main factors: Opportunity, Commitment, and Skills. This three factors must be present to ensure a good quality and great profit. When done right, entrepreneur spirit can yield great results and create great companies, like FedEx, the transportation giant, or Veniam, a portuguese start-up that aims to connect all vehicles.
An entrepreneur is someone that nurture and idea or a product from conception and helps it grow and go to market. He takes almost all of the risks, but, in return, if everything goes well, receives all the fame and most of the monetary rewards. His importance is immeasurable to society: brings to market new and different products and services, develops new industries and creates various job opportunities. But, one may ask, how did entrepreneurship get to the state it currently is and how can one become a successful entrepreneur?
The meaning of entrepreneurship has expanded significantly in its current use. Entrepreneurs are no longer only those who start a business and try to maximize profits. They can recognize a social problem and apply entrepreneurial principles to achieve social change or bring significant innovative changes from within an organization and improvement in policy. [1]
Figure 1- Evolution of an entrepreneur [2]
Entrepreneurship is the exploration of opportunities not yet explored.
It's the capacity to explore changes and needs of the society at the right time. It requires the combination of several factors such as:
Opportunity
Interest, passion and commitment
Skills
Figure 2- "X always marks the spot"
Video 1- "How to be an entrepreneur" [3]
Figure 3- "Opportunity" [4]
Figure 4- "Commitment" [5]
Figure 5- "Skills" [6]
The combination of these three important factors should result in a product/service that:
Has unique characteristics: it must have new or differentiating qualities;
Creates a great impact influencing the client to buy the product at any cost;
Is profitable for the producer.
"Entrepreneurship has been pointed out as a key contributor to sustained economic growth and development as it not only creates employment, but increased spending in markets, knowledge transfers, employment and innovation. (...) Findings suggest that economic growth, development and entrepreneurship seem to be inexplicably connected. "
The Importance of Entrepreneurship as a Contributing Factor to Economic Growth and Development: The Case of Selected European Countries [7]Figure 6 - FedEx Logo
Coming all the way from 1972,
A company with the view on faster transportation, to connect people and possibilities through air.
In 1965, Frederick W. Smith, a young college student, faced the problem where there was no way to quickly transport fragile and sensitve products, like medical equipment and eletronics, in time span of 1 to 2 days, in the 60's. The engineering companies and hospitals could only resource to local products or had to wait weeks for a product to arrive.. In this scenario, the idea of fast air transportation came up, in a curricular project, which was solely grade a C (american grading system).
After 8 years in the military and aviation sector, nourishing his knowledge and skill, leading him to acquire an aviation sales firm. A few years passed and the "Federal Express" startup, after some struggle to find financial back-up, set off from the ground on April 17, 1973. The profit only emerged 2 years later, however 1980's they became the first company to make 1 billion USD in revenues.[8]
A clearly example that the perseverance and belief in the idea, could lead to great accomplishments.
Figure 7 - Veniam Logo
start-up, founded in 2012, Envisioned a future with an intelligent networking platform for connected cars and autonomous vehicles
In 2012, João Barros (UPorto Professor), Robin Chase (Zipcar’s Former CEO), Roy Russel (Zipcar’s Former CTO) and Susana Sargento (2016 EU Woman Innovator) together sought to solve the problem of not unawareness of traffic and moving vehicles. The idea consisted on creating a network of moving things, that could send information to the cloud, where it would be monitored and processed, in order to give data driven decisions and predictions.
Throughout the years they reached 150 patents and more than 30M USD in funding, leading to the management of more than 600+ vehicles, from buses to taxis and garbage collectors. The 50+ team members put together, gathered the skills to apply on the project, making the company thrive and accomplish recognition in various awards, such as, selected by Vodafone as one of the 100 startups pioneering 5G. [9]
Veniam is the perfect example where inovation and new disruptive ideas lead to a better world.
Crowdfunding is a way of getting the necessary financing for a project, a business or a solidarity cause, through the fundraising via internet. It is a collaborative financing that avoids doing bank loans. Usually, the fundraising organizer should decide the minimum value of fundraising and the deadline to achieve it.
Now a days, there are several platforms of fundraising with different purposes and different policies according to the fundraising cause or if it meets the defined deadline [10] [11].
Figure 8- Example of PPL working mode [12]
Figure 9 - Massive MOV Crowdfunding
Figure 10 - PPL
Figure 11 - Crowdfunder
Figure 12 - Kickstarter
Figure 13 - Indiegogo
All of these fundraising platforms serve different purposes such as small business as startups, innovative products, personal financial needs, charity institutions, etc. They help people that have an idea/project/business and need financial help to launch and achieve their goals and ambitions.
Therefore, fundraising platforms promote entrepreneurship and increases the bounding and mutual help inside a community and between communities.
Some of the most well known fund raising programs are SharkTank and Dragon's Den.
Shark Tank is an American business reality television series where contestants must try, through a presentation, to convince the five “Sharks” (or investors) to give them the funding they need to expand and promote their potentially profitable business idea. [13]
Just making an appearance on the show has the potential to significantly boost sales for companies, whether or not the Sharks invest. It is called the Shark Tank effect and some entrepreneurs have reported revenue increases of 10-20 times after the show’s airing. [14]
Figure 14 - Shark tank Program Opening
Similar to SharkTank , Dragons' Den allow’s entrepreneurs without enough capital to make their business grow to get an investor, in exchange of part of the company.
It is also a great way to share the product on TV and social media, increasing the company market range. For example, according to Trent Kitsch, Saxx Apparel founder, “The day after it aired, we did $30,000 or $40,000 in sales,” he says. “At that time we were usually doing $1,000 or $2,000 a day.” [15]
Figure 15 - Dragon's Den Program Opening
Scrub Daddy
Scan
Ring LLC
Endy (Company sold for $89 million),
Saxx Apparel (sold for $50 million),
Knixwear ($35 million in sales),
Essentia ($25 million in sales)
FixMeStick ($20 million in sales)
In Portugal there are plenty of ways to show new ideias, specially on IT area. WebSummit, APDC Digital Business Congress, PT Meeting, etc are some examples of technology fairs where you can share your idea and who knows, get an investor.
A "Business Angel" is a private investor that bids on rising opportunities, such as, startup ou early stage company, with smart money, in other words, beyond the financing skills they contribuite with their experience and business networking. These investors believe in the high grow rate and innovation of the companies, expecting royalties as the company progresses and matures. [16]
The money invested in this innovating emerging companies is called "Venture Capital", where, the money funded is expected to return, due to the hight profit potential of the start-ups. [17]
As a complement to the credit, this kind of capital has some advantages [18], such as:
The capital is suitable for the company needs;
It does not require a guarantee;
As it strengthens the the structure of the company it will ease the access to new kinds of funding;
It's an element of credibility towards the market.
In Portugal exist several organiations that mediate and compile the main sources for Business Angels and Venture Capital being the most renouned:
Figure 22 - Associação Portuguesa Business Angels
Figure 23 - Federação Nacional de Business Angels
Figura 24 -Instituto de Apoio às Pequenas e Médias Empresas e à Inovação
Figura 25 - Associção Portuguesa de Capital de Risco
With the digital era, a new type of business came to life. The market changed completely, and tech companies started to "rule" it. So, its logical that new and disruptive business models were created. In this section, some of this models will be discussed.
In the past, companies gave free samples to advertise the product and gain new customers. Nowadays, due to the possibility of replicating digital products with zero cost, they are given away for free to all clients. But, if companies are giving away the product, how do they make money? Most of the time, they gather users data and show them targeted ads, and since the product is free, it attracts many users [19].
Instead of selling the product as a whole, this business model suggests to sell a subscription to it. This way, a more intimate relation occurs between costumer and company, and the product can adapt to the client. Moreover, it provides a stable and steady source of income [20].
As seen, entrepreneur spirit plays a major role on the civilization evolution, bringing life to a simple idea and making it useful to everyone and making life easier or, simply, more comfortable.
Entrepreneurs, someone who undertakes the risk of starting a new business venture, follow a passion they have after identifying something that can be improved on people’s life. Then, with a good, diverse, motivated, and fully committed team, they are able create something new improving everyone’s life quality. Entrepreneurship is high-risk, but also can be high reward as it serves to generate economic wealth, growth, and innovation [21]
Entrepreneurship is something rare but vital to create economic growth and innovation.
[2] https://visual.ly/community/Infographics/business/evolution-entrepreneur-0
[3] https://www.youtube.com/watch?v=lJjILQu2xM8
[5] https://icon-library.com/icon/commitment-icon-1.html
[6] https://pt.depositphotos.com/vector-images/saberes.html
[7] https://ojs.amhinternational.com/index.php/jebs/article/view/2428
[8] https://www.fedex.com/en-us/about/history.html
[10] https://ensina.rtp.pt/artigo/criar-um-negocio-por-crowdfunding/
[12] https://ppl.pt/como-funciona
[13] https://abc.com/shows/shark-tank/about-the-show
[14] https://www.inc.com/magazine/201505/john-brandon/the-shark-tank-effect.html
[15] https://www.cbc.ca/dragonsden/m_blog/top-successful-businesses
[19] https://www.wisegeek.com/what-is-a-free-business-model.htm