For our TikTok campaign, we focused on a pro-Russian perspective that utilizes how social media cultivates a feed of videos based on what viewers choose to watch. We have intentionally chosen certain topics and content for our TikToks to enhance the way we show the spread of misinformation by people on social media. Our intent is to replicate what it's like scrolling on TikTok after a person has chosen to view one video about a pro-Russian misinformation video. This will show what happens in real time when misinformation is spread and a social media algorithm changes to share more about what a person has recently viewed.
Image Credit: University of North Carolina