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Year 1
Year 1
In the first year, you will develop essential business knowledge. You will explore marketing, how the market effects firms demand and supply, external influences on businesses, people within organisations, entrepreneurs, and business start-ups. There is also a financial element to the first year where you will explore the finance and operations functions.
In the first year, you will develop essential business knowledge. You will explore marketing, how the market effects firms demand and supply, external influences on businesses, people within organisations, entrepreneurs, and business start-ups. There is also a financial element to the first year where you will explore the finance and operations functions.
The first year covers two themes:
The first year covers two themes:
Theme 1: Marketing and People
Theme 1: Marketing and People
In this theme, you will be introduced to the market, explore the marketing and people functions and investigate entrepreneurs and business start-up.
In this theme, you will be introduced to the market, explore the marketing and people functions and investigate entrepreneurs and business start-up.
Content
Content
- Meeting customer needs
- The market
- Marketing mix and strategy
- Managing people
- Entrepreneurs and leaders
Theme 2: Managing Business Activities
Theme 2: Managing Business Activities
In this theme, you will explore the finance and operations functions, and investigate external influences on business.
In this theme, you will explore the finance and operations functions, and investigate external influences on business.
- Raising finance
- Financial planning
- Managing finance
- Resource management
- External influences
Specification for Theme 1 & Theme 2
Specification for Theme 1 & Theme 2
Theme 1 (Marketing and People):
Theme 1 (Marketing and People):
GCE Bus syllabus - theme 1.PDFTheme 2 (Managing Business Activities):
Theme 2 (Managing Business Activities):
GCE Bus syllabus - theme 2.PDFPage updated
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