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During the early 1970s, Italy’s Radical Design groups famously rejected the conventions of modernism with playfully referential designs inspired by pop culture and history. One of the studios to shape and capture the world’s design imagination was Studio65, an architecture and design group that formed in 1965 in a bold response to functionalism.
In 1972, the studio was commissioned by an entrepreneur to create a showroom and club near to the Piedmont town of Cuneo, called Flash Back. It contained a disco beneath three entirely white architectural elements that referred to ancient archetypes. This building consisted of a pyramid, a dome, and a truncated Ionic column; its interior’s staircase, leading to the basement’s disco, was bright red, and the tiled floor below lit up as revellers danced.