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Instagram, says Ahad-Choudhury, always offers only one format for displaying and viewing images and videos—it’s the same for a complex, conceptually based installation as it is for a picture of a cake (or a dog, your shoes, a bunch of drunk people, and so on). With ArteVue, on the other hand, the artists can create their own gallery page, curate works, and write about what they’re making in a certain detail that existing platforms aren’t cut out for.
In 1919, following the disruption of British Marmite imports after World War I and prior to the introduction of Vegemite, Callister's employer, the Australian company Fred Walker & Co., gave him the task of developing a spread from the used yeast being dumped by breweries. Callister had been hired by the chairman Fred Walker. Vegemite was registered as a trademark in Australia that same year. Callister used autolysis to break down the yeast cells from waste obtained from the Carlton & United brewery. Concentrating the clear liquid extract and blending with salt, celery and onion extracts formed a sticky black paste. Fred Walker's company first created and sold Vegemite in 1922.