BSBA Marketing Management Undergraduate Thesis
EXAMINING THE EFFECTS OF TIKTOK’S SHORT VIDEO MARKETING ON CONSUMER IMPULSIVE BUYING BEHAVIOR AMONG GENERATION Z
FACTORS AFFECTING COMMUTER'S WILLINGNESS TO RIDE TAXI CABS AS A MEANS OF TRANSPORTATION IN ILIGAN CITY
THE ROLE OF RENOVATION TO CUSTOMER SATISFACTION USING THE SERVQUAL MODEL IN TINAGO FALLS
THE INFLUENCE OF PLANNED BEHAVIOR AND RISK PERCEPTION ON CONSUMERS’ PURCHASE INTENTION: THE CASE OF ONLINE HOME-BASED FOOD BUSINESS COMMUNITIES
FACTORS AFFECTING INTENTION TO PURCHASE PRODUCTS SOLD THROUGH LIVESTREAM SELLING AMONG GENERATION X AND Y IN LANAO DEL NORTE
FACTORS THAT AFFECT INTENTION TO ADOPT CASHLESS PAYMENT SYSTEMS AMONG MSME'S IN LALA, LANAO DEL NORTE
THE MEDIATING EFFECTS OF SOCIAL IDENTIFICATION AND SATISFACTION ON THE RELATIONSHIP BETWEEN TIKTOK'S SOCIAL MEDIA MARKETING ACTIVITIES AND CUSTOMER INTENTIONS
THE ROLE OF FOMO IN THE PURCHASE INTENTION OF AQUAFLASK: THE CASE OF A PUBLIC UNIVERSITY
EXPLORING MUKBANG SOCIAL MEDIA INFLUENCERS (SMIs) AND CONSUMER PURCHASING BEHAVIOR
INFLUENCER PROMOTIONAL CONTENT & ITS EFFECT ON BRAND EVANGELISM: THE MEDIATING ROLE OF CONSUMER-INFLUENCER ENGAGEMENT
A CLUSTER ANALYSIS APPROACH ON EXPLORING A TYPOLOGY OF SECOND-HAND CLOTHING CONSUMERS
THE ROLE OF PERSONALITY TRAITS AND MARKETING MIX IN THE ONLINE IMPULSE BUYING BEHAVIOR OF GEN Z CONSUMERS TOWARDS SKINCARE PRODUCTS
EXPLORING THE INTENTION TO USE VIRTUAL REALITY SHOPPING AMONG MILLENNIALS AND GENERATION Z AMONG CONSUMERS IN ILIGAN CITY
GENERATIONAL COHORTS ON TIKTOK: A USES AND GRATIFICATION THEORY ANALYSIS OF MOTIVATIONS AND ENGAGEMENT
