The COVID-19 pandemic has resulted in an increase of online home-based food businesses (HBFB) that are united in a Facebook food community for marketing and improving sales. This rising number of online HBFB has led to different risk perceptions of consumers. This study aims to bridge the gap in existing research on the emergence of online home-based food business communities and their impact on customer purchase intent and perceived risk. This study aimed to distinguish the correlation between attitude, subjective norms, perceived behavioral control, risk perception, and purchase intention using the Pearson correlation - confusion matrix; and the influence of risk dimensions to consumer’s purchasing intention in an online home-based food-business community using moderated linear regression analysis. This study incorporated a quantitative research design with self-administered questionnaires distributed through online means using convenience sampling and Google forms. The results indicate a positive correlation between independent and dependent variables (RO1). Moreover, attitude, subjective norm, and perceived behavioral control shows positive influence on intention while risk perception shows little to no influence on purchase intention (RO2). The results also imply that time risk and delivery risk negatively influence purchase intention and consumers do not concern much on financial risk, information security risk and seller’s fraud risk. Interestingly, product risk shows insignificant influence to purchase intention (RO3). With the comprehensive analysis of the data, it can be inferred in this study that despite the risks associated with buying in online HBFB, consumers still intend to purchase.

• Online home-based food business

• Theory of Planned Behavior

• Risk Perception

• Purchase Intention