This presentation introduces a research project focused on small-scale maple syrup producers in West Virginia and how they experience the intersection of agritourism and structured business supports. The presentation outlines the community context, the central research question, and the significance of understanding how tourism events and business resources influence producer sustainability. It draws on key literature to ground the study in both rural development theory and ethical, community-based research practices. The methods include semi-structured interviews and thematic analysis, with a clear timeline and ethical safeguards. Ultimately, the presentation emphasizes how this research will be used as a tool for social change by amplifying producer voices and informing more integrated and equitable support systems.