Purpose / Outcome

Use my paper from Deyder

Why It's Important

Use my paper from Deyder

What You Will Need Before Doing This

• Access to the Resource folder in Google Drive
• Access to Client's Ads Manager

Steps To Do It

1. Google Drive: Copy the "Client Personas Outline" and "Rapid Fire Testing Outline" from the Resource Folder (Resource Folder>Rapid Fire Testing) --> TO --> The [client's name folder]. How-to Video
2. Break down your clients personas. Using the "Client Personas Outline."
3. Set up your "Rapid Fire Testing Outline."
   • Create 3 different audiences in Facebook Business Manager for each persona. Interest audience, demographic audience, and look-a-like audience. (local business audience size: 60k-300k. broad business audience size: 200k-800k). Name it "Persona 1 - interests", "Persona 1 - demographic", and so forth.
   • Copy the details of each audience into your "Rapid Fire Testing Outline." Put what is included in the audience, the location, and the budget. Make sure the outline and audiences in business manager are identical.
4. Set up a messenger Objective Campaign. Name conventions example down below.
5. Set up each persona as its own ad set.
6. Set up you creative (2-3 ads per ad set) - keep these generic without any offers.
7. What to do when finished

Checklist

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If You Have A Problem

who should you contact if you have an issue ?

how should you contact them?