The Independent Home for Digital Flourishing

Why Thrive Digital Alliance (TDA)?

The digital world is not a neutral space; it is an environment that actively shapes a child’s identity, learning, and relationships. For too long, the industry has focused solely on harm reduction—meeting the "legal floor" of safety and privacy.

While safety is essential, it is not sufficient. Children deserve digital experiences intentionally designed to build resilience: the capacity to think critically, regulate emotion, and participate responsibly in a digital society. To achieve this at a global scale, this work must sit beyond any single commercial organisation.

Our Mission: Moving Beyond "Do No Harm"

The Thrive Digital Alliance (TDA) is an independent social enterprise established to steward, apply, and scale the Children’s Digital Wellbeing Framework. Our role is to ensure that digital wellbeing is governed with the highest levels of integrity, transparency, and evidence-led independence.

As the independent steward of the Framework, the TDA will:

• Govern & Evolve: Maintain the open-source Framework documentation to reflect the latest in child development and technological shifts (including AI-enabled systems).

• Build a Shared Evidence Base: Convene industry leaders, academics, and policymakers to create a global benchmark for what actually helps children thrive.

• Drive Industry Accountability: Deliver a robust, transparent accreditation program that recognises products designed for positive developmental impact.

• Empower Creators: Provide modular, age-sensitive toolkits and implementation guidance for designers and developers worldwide.

The Path Forward (2026–2028)

We are currently in our Founding Stewardship Phase. During this period, we are stress-testing governance mechanisms, finalising certification methodologies, and gathering cross-sector data. 

By 2027, the TDA will transition to a full multi-stakeholder board, ensuring our authority grows as a platform-neutral benchmark for the entire digital ecosystem.