BrewDog

During the pandemic, BrewDog wanted to take their legendary Beer School online, to compliment a special selection of their beers to enjoy at home.  The website featured interactive activities and short films featuring industry experts from Brewdog and beyond. The public-facing website has now been decommissioned, to focus on the in-person experience to drive football into the bars.

Lawtech UK

I led this project from ideation through to delivery, working in partnership with the digital development team at Finer Vision. Using user-centred design, we tailored the modality of the content to the end user's needs. The site was built with a customer Content Management System so that subject matter expert and other contributors could author their own content for this public-facing learning platform. 

Beko | Grundig Gurus

To raise product knowledge, brand awareness, and sales confidence, this domestic appliances supplier historically relied on traditional methods. They would use their training team to visit sales staff and produce a suite of QVC-style training videos.

Unfortunately for them, this was becoming increasingly ineffective. Free time on the shop floor was a scarce commodity, and the videos weren’t having the desired effect. Instead, we used workplace influencers to increase engagement and improve sales.

With over 10,000 views, 633 reactions and 230 comments on the internal social network, sales and advocacy for the brand increased.

The influencers themselves developed skills to help them in their careers: one now works as a content creator and another has pursued a career as a teaching assistant.

Currys | Social Learning Champions

Mergers are a tricky time. They involve blending cultures, merging two distinct brands, and providing reassurance on employee’s new roles and responsibilities.

My goal was to capture the authentic stories of a merger between two customer service brands. I devised a workplace influencer campaign designed to mirror the emotional rollercoaster, with influencers from each side sharing their experiences with their respective audiences. We launched this initiative ahead of the actual merger, so the stories would begin with initial reactions to the merger.

The result was a highly successful campaign, garnering over 45,000 views in the first week. It provided a platform for people to express their genuine emotions, fostering open and honest conversations with the business. This approach ultimately contributed to nurturing a positive employee experience throughout the process.

Deloitte | Graduate Onboarding Programme

Graduates who begin working at Deloitte not only need to be made welcome and supported, but they also need help in getting used to the world of work and their part in it. This 5-day hybrid event, made the most of regional offices to bring people together for work-based simulations and group activities, with broadcast quality production applied to the virtual aspects of the event.

Deloitte | Experienced Hire Indiction Event

Deloitte runs their induction every two weeks on a Monday afternoon, providing a morning to ensure they receive their technology and have time to set it up. From then, they join a broadcast, produced live using Restream. The 2-hour event features live panels, fireside chats, prerecorded interviews and even a game show. Providing an experience akin to a live TV like Sunday Brunch or This Morning.