COLORS

The MODERN PALETTE is a modern and minimalistic approach, it utilizes the two basics, black and white. This palette creates a stark contrast and creates a sense of simplicity and elegance. Accent with cabernet to create a clean, sleek and bold modern look.

MODERN PALETTE

Primary Colors: Black & White

Secondary Color: Cabernet

BLACK

HEX: 000000RGB: 0_ 0_0CMYK: 74_52_71_90

WHITE

HEX: FFFFFFRGB: 255_ 255_25 CMYK: 0_0_0_0

CABERNET

HEX: #670038RGB: 103_0_56 CMYK: 42_100_51_44

The TRADITIONAL PALETTE is inspired by colors that pay respect to where the Berkshire Hathaway HomeServices brand came from and how it can be elevated into a fresh look for the future.

TRADITIONAL PALETTE

Primary Colors: Cabernet & White

Secondary Colors: Espresso, Earth, Dove & Pearl

Accent Colors: Rose & Blush

CABERNET

HEX: #670038RGB: 103_0_56 CMYK: 42_100_51_44

ESPRESSO

HEX: #2A2223RGB: 42_34_35CMYK: 66_68_64_71

EARTH

HEX: #72595ERGB: 114_89_94CMYK: 50_58_47_17

DOVE

HEX: #AA979CRGB: 103_0_56 CMYK: 42_100_51_44

PEARL

HEX: #F5F1F2RGB: 245_241_242CMYK: 3_4_2_0

ROSE

HEX: #ECE3E5RGB: 236_227_229CMYK: 6_9_5_0

BLUSH

HEX: #C299AFRGB: 194_153_175CMYK: 24_43_16_0

The VIBRANT PALETTE is a collection of bold, bright, and striking colors that are designed to grab attention and create a sense of energy and excitement. These colors are used to create visual interest and make a design or our brand stand out.

VIBRANT PALETTE

Primary Colors: Cabernet

Secondary Colors: Spruce, Cobalt, White & Black for text.

CABERNET

HEX: #670038RGB: 103_0_56 CMYK: 42_100_51_44

SPRUCE

HEX: #004B45RGB: 0_ 75_69CMYK: 91_48_66_42

COBALT

HEX: #005D7DRGB: 0_93_125CMYK: 94_58_34_13

The CALM PALETTE is a collection of soft, soothing colors that are designed to create a sense of serenity, peace, and tranquility. They are also often used in designs promoting well being and relaxation.