#GOODTOKNOW

HASHTAGS: The Key to Boosting Your Real Estate Marketing Strategy

Hashtags Can Increase Visibility
& Engagement on Social Media

Hashtags have become an essential tool for real estate professionals looking to boost their marketing efforts on social media platforms.

By including relevant hashtags in their posts, real estate agents can increase the visibility of their listings and engage with a wider audience. Hashtags can also be used to target specific demographics or geographic regions, helping real estate professionals to reach potential buyers and sellers in their local area.

Additionally, using popular and trending hashtags can also help to increase the visibility of a post, making it more likely to be seen by potential clients. Overall, incorporating hashtags into a real estate marketing strategy can be a powerful way to increase visibility, engagement, and ultimately, business.

Approved Hashtags

#goodtoknow #goodtoask

#GTK #BHHS

#BHHSrealestate #RealEstatesForeverBrand

#ForeverBrand #ForeverAgent

#YourForeverAgent #ForEveryone

Hashtag Do’s & Don’ts

Do

Make it easy to remember — and spell. Don’t leave room for possible typos, which will make your post undiscoverable.
Be realistic. Don’t expect people to start using your brand slogan or other one-sided hashtags if it doesn’t fit naturally and there is no incentive for them to do so.
Research. See what hashtags people are already using with your brand, and capitalize on those. Check if your desired hashtag is already being used. If it is, ask yourself if it's still relevant to your brand.
Give people a reason to use your hashtag. Whether it’s an actual prize or in the form of a repost, your audience will respond better when it’s a mutually beneficial relationship.
Partner with influencers. Influencers can help gain exposure and visibility for your hashtag.

Don't

Over hashtag. One to two relevant hashtags is the sweet spot.
Expect your brand slogan to translate to a hashtag. A hashtag is meant to be inclusive, shareable, and discoverable.
Expect people to use your hashtag without a reason or incentive. The best hashtags have the ability to draw people in and invoke curiosity to explore and join in on the conversation.
Neglect to educate on what it is and how to use it. Make sure you're clearly communicating the hashtag and more importantly, why someone would want to include it in their own post.
Use all CAPS LOCK. Unless it’s an acronym, this feels like shouting and also adds unnecessary work