On January 31, 2023, Berkshire Hathaway HomeServices launched a refreshed look which includes our global logo, company logo, brand font and brand colors. This is a “Brand Refresh” rather than a “Brand Change” and it is being implemented as a soft launch.
A brand refresh is an essential endeavor to ensure a brand is continually evolving to be relevant in the current marketplace and to stay ahead of its competition. Our refresh logo will stand out much more vividly in digital mediums that were not as prevalent when we launched our brand logo 10 years ago.
In September, Berkshire Hathaway HomeServices will be celebrating our 10-year anniversary and therefore a decade of using the current brand logo, fonts and colors. This milestone was a fitting time to review what worked well for the network and what could be refreshed, as well as what was changing on the global landscape.
Today we are in a digital-first environment. Consumers use mobile search first to connect with businesses and brands. To adapt to this current global environment accordingly and to ensure our brand dominance, Berkshire Hathaway HomeServices recognized that a brand refresh would boldly position us for the future.
The refresh fonts are bold, modern, and clean and were selected with today’s digital-first environment in mind. The refresh fonts are Google-fonts that are free for you to download which also will help with ease of transition.
To help minimize the financial impact and to avoid being wasteful of materials, we are implementing the Brand Refresh as a soft launch. This means that as items are depleted and therefore must be reordered, you can then replace the item with the refreshed brand look. You do not need to immediately replace items to coincide with the brand refresh launch.
Go to the Logos tab of this site; the logos in all file types are located there as well as the brand guidelines.
The refreshed logo will appear on the main pages of the sites. As the refresh is a soft launch, current marketing materials on ACE Design Studio, Moxi, Xpressdocs and more will begin to utilize the refreshed logo in February with templates on the sites being updated to the new look and feel, fonts, color palettes, throughout the year. Any new marketing materials added to the platforms will showcase the brand refresh look and feel.
Marketing is working with Preferred Suppliers such as Farmer Signs, Beyondee, and Premium Outlet on the brand refresh. As this is a soft launch and to not be wasteful of materials, we have asked vendors to deplete their current printed items where possible prior to replacing the stock with the refresh look.
Yes, the Berkshire Hathaway HomeServices cabernet has been reinvigorated. The refreshed cabernet is a combination of the cool, calming tone of blue with the warm, energetic tone of red. It’s a bold, unique color that represents Berkshire Hathaway HomeServices’ creativity and imagination.
The expanded color palettes are being offered as a suggestion on colorways that complement the new cabernet. You do not have to use all of the color palettes, rather these are simply an option for you to select from based upon your preference.
The logo is artwork and the font that was used to make the logo is not used anywhere else. Examples of the refresh brand font - Marcellus and Manrope - can be seen in the yard sign designs, business cards, marketing materials, etc.
As this is a soft launch, it is your choice to continue to use the non-freshed logo. We know there will be instances when the current company logo (non-refresh logo) will still be utilized on materials. There is not a hard deadline to stop using the non-refresh company logo, rather this soft launch is to give the entire network time to update materials.
The goal is to begin sunsetting the current company logo on materials in the first quarter of 2024. Please note that Building Signage and Yard Signs are exempt from this first quarter 2024 timeline.
No, the font change and removal of the Quality Seal from the logo were intentional as it allows our logos to be bolder, and stand out across all marketing mediums.
No, unfortunately just the quality seal is not compliant with the state regulations as it does not have our “DBA” (Fox & Roach, REALTORS(R)).
The Berkshire Hathaway HomeServices brand and the Luxury Collection conducted a refresh—an essential endeavor to ensure a brand is continually evolving to be relevant in the current marketplace and to stay ahead of its competition. The Luxury Collection’s updated look is an elegant representation of Luxury Collection Specialists and the high caliber of properties represented by network members.
In September, Berkshire Hathaway HomeServices will be celebrating our 10-year anniversary and therefore a decade of using the current brand logo, fonts and colors. The Luxury Collection aesthetic has not been updated since 2014. The new Luxury Collection look is designed to work in the digital and traditional spaces—as now, more than ever, we are living in a digital-first environment where consumers start their home buying and selling journeys online.
A choice of three new Marks—The Contemporary, The Classic, and The Refined, new fonts and updated colors. This refresh is also being implemented as a soft launch. The soft launch allows you the ability to refresh materials in your desired timeframe.
Go to the Logo tab of this site; the logos in all file types are located there as well as the brand guidelines.
For brand refresh questions, please contact your Regional Marketing Manager, Marketing Concierge or branding@foxroach.com.