Case Studies from the Field

Venezuela’s shark hunters become shark protectors

Organization(s): Centro para la Investigación de Tiburones (CIT)

This case study explores how behavioral insights empowered fishers to become protectors on Venezuela's coast.

Normalizing sustainable meat alternatives in Kinshasa 

Organization(s): WCS Democratic Republic of the Congo

This case study explores how social norms can increase sustainable meat consumption.

One lake, one duck, one shared hope

Organization(s): Durrell Wildlife Conservation Trust, Jersey Overseas Aid (JOA) 

This case study explores how sustainable agriculture benefits farmers and wildlife.

Tunza Udongo, Tunza Familia: Preserving riverine forests by putting community needs first

Organization(s): Jane Goodall Institute, Impact by Design, Dr. Lauren Watkins

This case study explores how composting helped soil restoration, farmers, and chimpanzees.

Reforesting Ghanaian woodland savannahs, one tree at a time

Organization(s): Ranas, Green for Change Ghana

This case study explores how farmers in northwest Ghana protect the trees around Mole National Park.

Brazilian beekeepers: Protectors of giant armadillos

Organization(s): ICAS – the Wild Animal Conservation Institute, Wildlife Friendly Network Enterprises (WFNE)

This case study explores how beekeepers in Brazil are becoming giant armadillo guardians.

Community-led change in the Kwakuchinja Corridor

Organization(s): TRAFFIC

This case study explores how community-led change reduced the demand for wild meat.

From firewood to fixture: How villagers made biomass the new norm

Organization(s): Wildlife Conservation Trust 

This case study explores how culturally-aligned material incentives can change norms and save lives.

A blueprint for reducing single-use plastic through defaults

Organization(s): Habits of Waste

This case study explores how a default nudge can reduce plastic consumption.

Bring It: North London’s campaign to reduce plastic waste

Organization(s): North London Waste Authority

This case study explores leveraging behavioral insights to reduce plastic pollution in London.

Changing care, saving bears: Rethinking postpartum care in Cambodia

Organization(s): San Diego Zoo Wildlife Alliance, Free the Bears

This case study explores how Cambodian women are turning away from bear bile medicine.

Coming Soon!

Scales, horns, and hospital norms

Organization(s): WCS China

This case study explores how social norms help reduce saiga horn and pangolin scale consumption.