MPU
Overview
Our MPU is a rich media (including video) enabled IAB standard placement available across all devices and platforms.
Asset Size and Weight
300x250, 100kb initial load
Accepted Formats
PNG, JPG, GIF, HTML5 or 3rd party tag
Video (Optional)
Auto-Start:
<1.1MB; 30 seconds max
Must be muted and use polite download
User-Initiated:
<10MB; no duration limit;
3rd Party Tracking
Yes
3rd Party Serving
Yes
Programmatic Supported?
Yes
Additional Information
Animation Looping
20 second animation maximum with 3 loops
HTTPS Compatability
All creatives must use secure protocol (HTTPS)
Submission Deadline
Please allow five business days for testing and approval
Video Information
Video (Optional)
Must be served via 3rd party tag
Video should have progressive encoding
Video Server should be prepared for chunk based delivery
Video format should be supported by ALL browsers
Video players must include "Play", "Pause", and "Mute" functions at minimum
Audio must muted on start and be user-initiated only on click
No safeframes support
15 second video length recommendation, maximum 30 seconds
Video file size < 1.1MB