The Vision of the joint Marketing Program with Georgia State University J. Mack Robinson College of Business:

“The most outstanding and recognizable marketing program locally and regionally”

The Mission of the joint Marketing Program with Georgia State University J. Mack Robinson College of Business:

“The joint Marketing Program with Georgia State University J. Mack Robinson College of Business is committed to providing exceptional educational and research services in line with quality standards, through continuous development of the program, and providing an academic environment that stimulates creativity in the light of global, regional and local changes, and with optimal employment of knowledge technologies, digital transformation and human capital in order to serve the community and the business environment”

The objectives of the joint Marketing Program with Georgia State University J. Mack Robinson College of Business:

1) Qualifying a graduate capable of competing locally, regionally, and globally.

2) Providing an educational environment that stimulates innovation and creativity.

3) Develop the skills and abilities of students necessary for marketing professionals.

4) Develop the program's internal financial resources.

5) Continuous development of the skills of faculty members.

6) Cooperation with business organizations to serve the community and exchange experiences.

7) Maintaining partnerships with international universities in the field of marketing.