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Social Media Final Exam RevieW

General Information:

• The exam is 25 multiple choice questions (chosen from a question bank, so no two tests are the same!)

• Before starting your exam, make sure you have resubmitted any assignments that you wish if you were attempting to improve your grade. There are no assignment resubmissions AFTER you have taken your segment exam.

• You may use any notes you took and/or assignments that you completed in the course

• The test is not timed, however, you must complete it in a single sitting. You cannot exit and come back to the test. Please do not allow your computer to go idle as this will lock you out of the exam.

Before Taking the Exam:

• Complete all assignments in the semester and wait for them to be graded

• Obtain the password from your Instructor

• Review this study guide along with any notes you took and/or assignments you completed throughout the Segment

• If you have completed the guided notes, they will be extremely helpful as you complete the final exam!

Types of Questions:

• Matching - matching numerous terms to their correct definitions

• Scenario - given a particular scenario or story, question based on that scenario

• True/False - given a statement, must choose whether it is true or false

• There are no written response questions on this exam

Key Terms to Review:

• Metric Manipulation Tactics 

• Algorithms- what do they create?

• Digital citizenship

• Digital ethics

• First Amendment protection applications to online content

• Conflict Resolution Tactics

• Text Features/ Features of Social Media Posts

• Test Structures

• Types of False Information

• Rhetorical Appeals - Ethos, Pathos, Logos

• Persuasion Techniques

• Types of Bias

• Types of Social Media Platforms

• Demographics vs Psychographics

• Visual Elements

• Digital Footprint vs Online Presence