Flipkart's Associate Product Management program is the first and only one of its kind in the country that enables APMs to graduate into the PM role at Flipkart which would otherwise require a combination of relevant work experience and MBA.
The APM program consists of two 1-year rotations in different product teams at Flipkart, which exposes you to the broad disciplines of product development, engineering and business. The high learning curve offered by the projects is complemented with business and design bootcamps, monthly seminars and 1:1 mentorship by the senior leaders at Flipkart.
High Ownership
APMs get to own entire projects rather than assisting senior PMs at the company. APMs are expected to independently solve problems at scale and drive significant impact.
Community
Flipkart APMs batches are some of smartest individuals in country, from various backgrounds and are highly interactive and collaborative in their work as well as life.
Strong Mentorship
At Flipkart, you interact with strongest product leaders in the entire country who accelerate your learnings.
APMs have learning sessions, individual sessions with your assigned mentors and group learning modules targeted at specific skills which are taken by in-house experts.
Currently APM 2
APM1 Team: Flipkart Data Platform
My stint on the Flipkart Data Platform was my first real dive into technical PMing. The core problem we tackled was simple: eliminate the friction of pulling insights from 200+ PBs of data and 11K+ tables by allowing anyone to ask questions in plain English through an autonomous data agent named Plato.
This rotation taught me how to balance engineering realities (like data security and pipelines) with the needs of non-technical business leaders. Deciding what features to ship where getting lost in the backend is easy gave me invaluable experience building in the fast-moving AI space.
Currently APM 2
APM1 Team : Flipkart Commerce Cloud
My first stint was at Flipkart Commerce Cloud, building B2B SaaS commerce infrastructure. Your user is an enterprise client with their own P&L, so every feature has to earn its place in their funnel.
Engaging directly with a VP as an APM meant my work was visible at the top from day one. I learned to frame problems in business terms, defend trade-offs , and take decisions to leadership. Was exposed to the most fast paced environment where separating the quality of the work from the call on priorities, and moving to the next bet without losing momentum was a key skill.
My first stint gave me mentors who pushed me to own early, and peers I can call on for anything.
Currently APM 2
APM1 Team: Buying Experience
My stint across Flipkart's Product Page and Cart/Checkout flows gave me direct ownership of core buying funnel initiatives. Being where users make purchase decisions helped me empathise with customer perspectives, identify conversion levers, and build products to minimise friction. In other words - ensure users are able to seamlessly shop the products they love, help them realise the value they are getting from Flipkart, and eliminate any hesitations along the way!
I worked on several key launches, including scaling Flipkart’s Trust Shield - a key trust marker for high-consideration purchases like mobiles and electronics. I also contributed to Flipkart Minutes launches, including multi-delivery, 2-hour appliance delivery, and the Xtrasaver initiative. Owning these high-impact charters gave me invaluable experience in product thinking at Flipkart's scale.
Currently APM 2
APM1 Team : Top of Funnel
For my first rotation, I was assigned the Top of Funnel team where I was handed real ownership from day 1. Although I was initially hired only for CRM, I was also given the chance to deliver key projects end-to-end across Homepage and Feed as well, with a scope that cut across multiple Flipkart verticals. Towards the end of my stint, I also became one of the founding PMs for a new 0-to-1 marketplace Flipkart is entering, helping shape it from day one.
The best part was the people. I had great mentorship, a fun team, and the freedom of a high-trust environment. Leadership struck the right balance between guidance and independence, so I always knew where to lean on them and where to run with it.
Early in my career, I was trusted with real scope, and that made all the difference.
Currently APM 2
APM 1 Team: Video Commerce
My first stint took me behind the scenes of Gen Z’s favourite habit: short-form video. Doom-scrolling became “competitor research”!
I owned the Video Generation charter, using image-to-text and image-to-video models to create AI-native videos and kickstart the supply side of the flywheel. I also explored UGC, an attempt to turn customers into influencers, cause who better to explain a product than the people who bought it, right?
I then owned Videofication across the shopping funnel - Homepage, Search and Product Page on Flipkart and Minutes. Through A/B tests, I found which videos(AI-made, Creator-made, Seller-made) work best at each touchpoint in the shopping funnel and why, and stack-ranked them to improve conversion. The stint taught me stakeholder management across multiple product and engineering teams, deep product thinking, and solving problems with data. Working on AI for videos got me hooked onto AI, which led me to AI Solutions for my 2nd stint, where I now build voice agents for a million customers!
Currently APM 2
APM1 Team: Seller Success
My first rotation showed me what powers e-commerce from behind the scenes. Working on products that help sellers grow, I learned that buyer experience is only as strong as the supply behind it.
I owned the democratisation of seller advertising in partnership with Google, enabling sellers to run ads on Google directly from their Flipkart catalog. The work meant partnering closely with in-house teams and external partners, running extensive UXR, and picking up sharp business fundamentals. I also drove Review Booster, which helped sellers collect more authentic buyer reviews which directly help build trust on their products and drive up sales.
Currently PM 1
APM1 Team : Growth Hacks & Cart/Checkout
My first rotation was a crash course in product-led growth on a team called Growth Hacks. I ran 15+ rapid experiments across Flipkart’s core funnel, driving measurable impact on conversions and repeat purchases, all without relying on discounts or marketing spend. This was achieved by focusing on improving value communication, reducing friction, and creating urgency to influence user behavior. I also contributed to the Cart/Checkout team by launching features that improved deal visibility.
This experience taught me to deeply understand users’ perspectives and move fast through structured A/B testing. With access to feedback at a massive scale, I learned how to quickly validate hypotheses, iterate based on user data, and deliver features that provides impact.
Currently PM 1
APM1 Team : Recommerce
As an APM 1 at Flipkart, I worked in the Recommerce team, managing Flipkart Reset for Business—a B2B app for selling refurbished phones and electronics—and the Liquidation charter, which drives systems to sell excess warehouse inventory. Initially, these seemed like small charters, but owning them end-to-end gave me invaluable experience.
I directly engaged with senior stakeholders, including SVPs and VPs, and was responsible for execution planning from the product side. Since liquidation systems are critical for scaling Minutes, I gained exposure to high-level decision-making and collaborated with tenured PMs across WMS and accounting. With Reset for Business, I managed a full e-commerce app, leading its revamp and integrating a third-party BNPL solution, which strengthened my product thinking and user research skills.
Currently PM 1
APM1 Team : Pricing
My first rotation in the Pricing team was nothing short of transformative. I owned the Competitive Pricing Charter, enhancing our automated pricing capabilities to drive stronger price perception and positioning Flipkart as the go-to value platform. Additionally, I also built competitive pricing for Flipkart Minutes, our quick commerce channel, building it from the ground up. The experience of leading such high-impact, strategic initiatives so early in my career was invaluable.
The Flipkart APM program is everything it promises to be and more. It not only provides significant responsibility and learning but also stitches mentorship into the journey seamlessly. From case study sessions to game nights with senior product leaders, the program has been the perfect blend of personal growth, professional challenge, and a whole lot of fun.
Currently PM 2
PM1 Team : Homepage
My current stint is in the Top of the Funnel team where I am looking over the Flipkart homepage.
I am owning various initiatives towards driving more conversion and engagement on the app. Since homepage is the face of the app and every decision impacts the entire organisation, this truly makes me realise the scale that Flipkart PMs work at.
Working with cross-functional teams gives me a good understanding of other domains like tech, design, analytics and business teams while keeping the user’s interest as North Star.
FAQs
Firstly, Flipkart was the first in India to create an APM program to nurture young talent. The legacy that the program carries brings credibility to anyone associated with the program, across the industry. Second, The diversity of teams and experiences one can procure at Flipkart, and the valued mentorship by product leaders makes it stand apart from the other APM programs.
It is a two year program comprised of two 1-year rotations in different product teams. After an exhaustive boot camp that gives you a complete functional view of flipkart, you get to choose the team that you want to work with. After your first stint is over, you will again get a choice to work with a product team that motivates you.
You graduate and become a product manager! You are free to apply to whichever team you want to continue to grow in. With the credibility of the APM program, you get recognized for your product talent across the industry. The APM program at Flipkart is a clear & fast-tracked pathway to the Product Manager-I (post-MBA) role.
We are currently hiring from certain top colleges across the country, through their placement cells. We are looking for fresh graduates who have the curiosity to ask the right questions and a drive to solve problems that create an impact. Anyone who has a zeal to learn product management with a keen interest in business, technology & user experience should apply to the APM program.
We are currently hiring for the APM role only through our on-campus recruitment program, more details have been discussed here. Reach out to your college placement coordinators to find out more about the hiring opportunities Flipkart brings to your campus.