Adobe Project Primrose

| NYFW FW 2024 |

Tobey had the pleasure to work in tandem with the teams at Christian Cowan and Adobe in a historic collaboration to create a fusion of fashion innovation and style. Using Adobe Primrose technology, we constructed a dress that is the first of its kind.


In a dynamic expression of technology and art, the dress was created with 1,264 laser-cut polymer dispersed liquid crystal "petals", and 144 stars, approximately 3,000 hand stitches, and 4,500 hand placed Swarovski crystals.


Tobey had the opportunity to work with the teams from the birth of the dress, constructing the muslin sample, editing patterns, constructing the final dress base, hand-stitching 90 circuit boards, and working with the team to hand crystal the dress, as well as connect and construct the petals and the electrical technology the dress requires.


Tobey also had the opportunity to work with models and the show team at the Christian Cowan FW24 NYFW Runway show to ensure the collaborative dress' success on the runway.


In addition, Tobey is featured in numerous media sources, such as Vogue Business, Harper's Bazaar France, the New York Post, The Standard, USA Today, and Adobe Blog.