CONFORMITY

Conformity is the mandatory social behaviour topic for the course, as per the SQA spec

In order to meet the requirements for this unit...

Candidates must be able to:

explain and use psychological theories, concepts, research evidence and terminology when explaining human behaviour give a psychological explanation of the topic of conformity, and

For the topic of conformity, candidates must be able to:

describe what is meant by conformity describe and explain the concepts of:

— informational and normative social influence

— compliance and internalisation

— individual, situational and cultural factors

— minority and majority influence

describe the main aims, method/procedure and results of Asch’s (1951), and Mori and Arai’s (2010) studies explain one strength and one weakness of the studies used